When somebody visits your website, it’s not always that he or she is there with an intention to buy. In fact, your lead might be in the research phase or in the consideration phase which means your lead still needs time to think about buying your product. Google calls it the Zero Moment of TruthRead more
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Ria started her venture to sell organic beauty products with a twinkle in her eye. She had big dreams of establishing a brand catering to tens of thousands of women in a few years. Being a fashionista, she knew the questions and the ups and downs any woman goes through when it comes to theRead more
Is your website ranking fluctuating? Have you recently experienced a major dip in your traffic? These changes could possibly be due to: Expertise Authoritativeness Trustworthiness E-A-T! In 2018, E-A-T emerged as one of the biggest algorithm shifts seen by Google in a year. The search engine giant laid emphasis on E-A-T, which captured the attentionRead more
Tom sat up straight in his chair, eyes gleaming as he looked at the calendar. Good Friday! He could feel the Monday blues fading away. Put in 2 days of leave and get 5 days off. “This time it’s happening”, he thought. He could barely sit still as he quickly typed in Google, ‘where toRead more
Mary flurried about the apartment with her purse in one hand and shoes in the other as her alarm rang 8.30 AM. She should have been out of the door by now to catch the 8.50 train. Running about, Murphy’s law struck and her makeup, phone, keys and an assortment of items fell out ofRead more
If you remember, there were times when people used to stuff keywords to rank well in the search engine. But, with time everything changes. Search engines have grown and become smarter. If you look today, Google considers 200 factors for a page to rank number 1. Skill requirements to rank your page are much moreRead more
Kami Huyse, the Oprah Winfrey in the world of public relations, says, “The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” The world is becoming smaller, thanks to the magnitude of information available on social media platforms alone. It is interesting, appealing,Read more
Brace Yourselves for Video-First Content Marketing!
Brace Yourselves for Video-First Content Marketing! Gone are the days of long posts and blogs on your official websites or social media platforms like Twitter, LinkedIn or Facebook. With the average attention span getting shorter and shorter and enticing hyperlinks popping up in the middle of what you are reading, it’s just not possible for…