[vc_row][vc_column][vc_column_text]Small or large – for any business, having a digital presence is paramount. About 77% admit it even helps in crucial aspects like customer acquisition.

However, in 2023, its core idea has evolved. Today, having a digital presence is not limited to having a website. To pump up your marketing and earn a decent market share, you need to establish a digital foothold that’s strong, unique, and all-encompassing. 

In achieving this, content marketing across different social media channels and websites has turned out to be a foolproof method. So naturally, it’s become more necessary than ever to be backed by a robust Content Management System (CMS).

And one of the many names that have gained prominence in this regard is Adobe Experience Manager (AEM).

But then again, is it worth it? Is the AEM experience better than the rest of the CMS? Let’s see!

Table of Contents:

What is AEM?

AEM or Adobe Experience Manager is a CMS (Content Management System) application. 

Just like any other CMS, AEM content management facilitates the management of digital assets for a business. With its help, businesses can create and publish social media posts, blogs, articles, tutorials, videos, and other digital content to establish a comprehensive digital presence of their own.

It’s a solo platform that overlooks every aspect of content marketing – right from content creation to publishing and monitoring its success. 

AEM vs. Other CMS Platforms: 5 Key Differences

Apart from AEM technology, the market is brimmed with a range of other different CMS platforms. To name a few, there is Drupal, Joomla, Magento, Wix, Squarespace, and more.

So now, let’s see what are the major differences between the AEM system and these CMS platforms that set the former apart from the latter. 

1. Architecture

AEM has an architecture that’s modular and dynamic. On the other hand, most traditional CMS platforms have a basic, monolithic architecture.

2. Customization Options

AEM is highly customizable. Depending on your requirements, you can tailor-make your content and tweak your publishing strategies.

Contrastingly, other CMS platforms do not offer such high degrees of customization and flexibility.

3. Complexity

AEM implementation isn’t easy. As it comes with a bunch of professional features and customization options, the AEM platform is a little difficult to navigate. There’s a learning curve attached to it if you want to leverage its pros to the maximum.

Whereas generally, most CMS platforms do not require any past professional experience and can be navigated easily.

4. Security

The security protocols offered by AEM as a cloud service are top-notch. It has several safety features that ensure the highest degree of data protection and digital asset security.

While other CMS platforms also offer decent levels of security, AEM’s is much more advanced and distinguished.

5. Integrations

Being a part of the Adobe family of tools, the AEM platform comes packed with powerful Adobe integrations like Adobe Cloud, Adobe Target, Adobe Analytics, and more.

Other CMS platforms do not offer such integrations.

You would also like: AEM and Platform Services: Empowering Marketing Campaigns and Automation

What are the Benefits of Using AEM?

Choosing the AEM platform over others comes with its own set of advantages. For instance;

1. Built-in DAM Capabilities

DAM, or Digital Asset Management, is one of the most crucial elements of a CMS. It’s a central location that organizes, manages, and distributes content across all channels, including social media.

However, most CMS platforms do not come pre-equipped with this software. But AEM-managed services do. With built-in DAM capabilities, it makes the entire process of content marketing swift and super efficient.

2. Seamless Flexibility

To succeed in content marketing, it’s super necessary to maintain the relevance of your content per your audience’s needs. Through AEM, it is possible to do so. AEM services are highly flexible and offer all the solutions you need to streamline your content and keep it on par with the latest trends.

You can also optimize your content and filter them out. It also facilitates the creation of hyper-personalized content based on demography and user behavior.

3. Simplistic SEO Optimization

Per the research, search engines drive 300% more traffic than social media. So, if your content isn’t SEO optimized, the chances of it aiding your marketing efforts are slim.

But with AEM, there’s no way this can happen. This platform offers efficient tools that make sure the content you upload online is fully SEO optimized. This improves the digital presence, i.e., the visibility and ranking of your organization’s website. 

4. Robust Integrations

One of the most distinguishing features that give AEM an edge over every other CMS platform is its integration.

Being a part of the Adobe Marketing Cloud, AEM comes pre-packed with a suite of Adobe marketing tools and software. Moreover, it’s also compatible with Adobe Commerce, making it a perfect, one-stop solution for B2B brands.

5. High Scalability

AEM is built to assist the bulk branding and content marketing needs of large organizations while maintaining consistency and personalization.

So, if your organization is looking for a CMS that offers comprehensive solutions while managing a great workload, the AEM system is the right choice. Scalability here is never a problem.

Also check out: Hurix Digital Joins Adobe Bronze Solution Partnership Program to Enhance AEM Consulting Services

Wrapping Up

When it comes to empowering the digital content marketing efforts of an organization, it’s safe to say AEM is non-negotiable. In 2023, it’s not only more relevant than most other CMS platforms.

Its features are also meticulously built to stand out from the rest and give your organization the control and power it needs to boost its digital presence on all fronts.

So what are you waiting for? Start your AEM marketing journey today and revolutionize your digital content. In need of a guide to help you maneuver the lane of AEM solutions? Hurix can help. With the help of our seasoned professionals, implement the pros of AEM in your enterprise and uplevel its digital foothold.

Get in touch today![/vc_column_text][/vc_column][/vc_row]