AEM and Platform Services: Empowering Marketing Campaigns and Automation
Many brands automate their marketing efforts to achieve seamless and personalized consumer experiences. They often set up multiple automation campaigns delivered across channels like mobile and email to maximize their reach. This inevitably leads to conflicting messages and consumer frustration.
With AEM services (Adobe Experience Manager), marketers can design new engaging webpages from scratch within a few clicks. This is done without spending weeks creating, distributing, and managing content on multiple channels.
A company’s marketing effort is not just limited to consumer experience but also involves analytics and expanding the consumer base. Here’s when the Adobe Experience Manager Platform comes in.
With sharper analytics tools, the AEM platform provides the most compelling consumer data and analytics base to drive sales and marketing campaigns. This helps keep both existing customers and steal a few from the competition.
Table of Contents:
- What is Adobe Experience Manager?
- What is Adobe Experience Platform?
- Why is Marketing Automation Important?
- Key Features of Adobe Experience Manager Platform
- Benefits of AEM Services and AEM Platform
- Be A Better Marketer with Adobe Managed Services
- Conclusion
What is Adobe Experience Manager?
With more than 129,000 customers, Adobe Experience Manager is a world-class web content management and digital asset management system on the market. AEM solutions improve omnichannel experiences for your customers, ensuring demand across channels and sustained brand loyalty.
You can do multiple things by integrating Adobe AEM with other Adobe Marketing Cloud solutions. This includes simplifying workflows, optimizing in-house collaboration, delivering high-quality content that syncs with your objectives, and securing your marketing efforts.
Also Read: Creating Dynamic and Personalized Web Experiences with AEM
What is Adobe Experience Platform?
The Adobe Experience Platform (AEP) transforms all your data into real-time customer profiles and provides AI-driven insights to help you deliver the right experience in every channel. It allows you to connect multiple data sources and unifies data analysis, data management, and activation processes in one tool, enabling you to use your data optimistically.
AEP uses Artificial Intelligence (AI), Machine Learning (ML), and Adobe Sensei to predict customer data, automate tasks, and deliver rich, personalized experiences.
Why is Marketing Automation Important?
With over 9,900 marketing technologies available in 2022, it can be challenging for companies to know what tools to use. Marketing automation is the perfect solution that organizes and unifies campaigns.
It is a central place where everything connects, enabling your teams to provide exceptional customer experiences. Here are some other advantages of marketing automation:
1. Save Money and Time
Marketing automation eliminates manual tasks, such as searching for leads, and frees time for your team. This enables them to focus on higher-level work.
You can also scale your marketing efforts with fewer resources as automation manages some of the tedious tasks.
2. Prioritize the Best Content
Through automated A/B testing, you can find out which content is working best and which is not. Marketing automation enables you to shift content priorities for a better customer experience and greater brand loyalty.
3. Be in the Right Place at the Right Time
With key insights into your customer’s top priorities, your teams can develop compelling content to increase engagement. They can also leverage triggered content to engage with consumers automatically at any time.
Key Features of Adobe Experience Manager Platform
The AEM platform has been the industry standard in web content management for many years owing to the following features:
1. Analytics and Personalization
Did you know that 71% of customers expect personalized interactions from brands? With the AEM platform and content fragments, you can create content and easily repurpose it for different channels.
You can tailor the content for the right audience across devices, touchpoints, and channels by leveraging automated workflows and tools. Native integrations with Adobe Target and Analytics clarify the type of content required to deliver tailored experiences.
2. Flexibility and Scalability
AEM is a scalable and robust platform that grows as your business grows. Whether you opt for an on-premises version or a cloud solution, the platform can support high-traffic sites and handle evolving market trends.
From managing large amounts of content to integrating with other systems and delivering customized digital experiences, AEM provides a wide range of tools to enhance your team’s performance.
3. Commerce and Content Integration
Integrating AEM services with your eCommerce stores can help you publish several product pages daily and scale into new geographies.
The powerful AEM platform enables you to publish content for the right audience at the right time. It also allows you to implement product recommendations features and live search via Adobe Sensei.
Benefits of AEM Services and AEM Platform
Each component of the Adobe Experience Platform plays a crucial role in deciphering the success of your digital marketing efforts across multiple channels, including mobile, web, social, email, and more.
Here are some elements that stand out as a competitive edge to Adobe AEM technology:
1. Integration with Other Experience Cloud Tools
Adobe AEM is part of the Adobe Marketing Cloud with various tools to create, analyze, and manage digital marketing campaigns.
As a result, the AEM platform easily integrates with Adobe Commerce, Adobe Marketo Engage, Adobe Campaign, and Adobe Audience Manager. This facilitates the smooth integration of marketing and content management efforts, leading to more effective digital experiences.
2. Consistent Campaign Delivery
Using AEM solutions in concert with Marketo Engage and Adobe Campaign, you can strategically execute, optimize, and orchestrate personalized cross-channel marketing campaigns while making every experience exceptional.
With a single, seamless platform and interface, you can get ahead of the competition and see the whole customer journey on a single screen.
3. Enhanced SEO
Adding metadata and tags while uploading hundreds of assets can be challenging. Here’s when Adobe AEM can help.
It automatically fills in the metadata and tags by detecting the critical information related to the content. You need not repeat this task for a multi-location website and instead optimize your site’s SEO content with just a few clicks, improving user experiences.
Be a Better Marketer with Adobe Managed Services
Adobe AEM empowers your sales teams to do targeted marketing, manage customer relationships, and deliver rich multimedia experiences. You can deliver individualized experiences to your customers across multiple channels using the full power of Adobe’s industry-leading marketing solutions.
Integrating AEM with these solutions offers key insights into customer segmentation, data analysis, and lifecycle marketing. You can also integrate the AEM platform with other 3rd party tools like Microsoft Teams, Salesforce, etc., to add extensibility and robustness to your marketing strategies.
Whether you want to create, manage or distribute rich-media assets for advertising or marketing campaigns, Adobe AEM makes it simple and easy.
Check out this Exclusive Press Release: Hurix Digital Joins Adobe Bronze Solution Partnership Program to Enhance AEM Consulting Services
Conclusion
Adobe AEM is a revolutionary marketing engine that leverages ML to automate workflows and power thousands of websites worldwide. With channels multiplying, there’s an increased need for authentic and creative content. The AEM platform can help you create thousands of copies with compelling artwork for every marketing campaign.
In need of assistance with Adobe AEM service pack and marketing automation? Hurix Digital has got you covered with a team of seasoned professionals specializing in all things related to Adobe AEM experiences. Hurix help brands with their digital transformation while ensuring top-notch customer service.
The team works closely with clients to develop a multi-channel solution that increases campaign effectiveness and integrates with their digital marketing infrastructure. You can schedule a demo to learn more about the power of Adobe for your business.
SVP & Head – Hurix Technology Solutions
Global Delivery head with 25 years of working experience in NYC investment banks and fintech companies. Hands-on technology delivery management and program management, accountable for stakeholder relationships, Strategic roadmap, P&L, Revenue growth, Account Management, and employee satisfaction.