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The digital world is complaining of the high incidence of infobesity – information overload. With millions of pages created each day, it is a challenge for content writers to outshine in this digital content glut. The side effects are evident – severe attention deficit. It has become a daunting task for content writers to notRead more

Digital content conversion has led to a change in the way we think about content. We’re no longer limited to just one content format, such as books or newspapers – now there are podcasts and audiobooks, video games and apps, movies, and social media channels. All of these different media formats have been created byRead more

Brace Yourselves for Video-First Content Marketing!

Brace Yourselves for Video-First Content Marketing! Gone are the days of long posts and blogs on your official websites or social media platforms like Twitter, LinkedIn or Facebook. With the average attention span getting shorter and shorter and enticing hyperlinks popping up in the middle of what you are reading, it’s just not possible for…

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