Why Does Your Business Need Professional Video Localization Services?
Video is undoubtedly the most consumed content format these days, and as per Cisco, 82% of all content consumed in 2022 was in video format. However, most of these videos were created in English, leaving a large population unable to grasp the message and context of these videos fully.
To fully harness the potential of video marketing and connect with a global audience, businesses are increasingly turning to video localization services. In this blog, we will touch upon what video localization is, why it’s essential, the different types of localization, and how it can significantly expand your reach and connections using video localization services.
Table of Contents:
- What Is Video Localization?
- What Is a Localization Service?
- What Are the Three Types of Localization?
- Why Localize Video Content?
- The Final Word: Use Video Localization Services to Increase Reach & Connect
What Is Video Localization?
Let us start with the basics and understand what video localization is.
Video content localization is adapting video content to suit a defined target audience’s linguistic, cultural, and regional preferences. If you think of this as a mere translation of the video from one language to that of the target audience, that is not all. It encompasses various elements, such as subtitles, voiceovers, graphics, and even content adaptation.
Localization aims to make your content resonate with local viewers as if it were created specifically for them.
What Is a Localization Service?
To help a brand craft and localize its content, brands often work with partners called video localization services. These service providers offer a professional solution that facilitates the adaptation of content, including videos, to the cultural and linguistic nuances of a target market.
These services employ linguists, cultural experts, and multimedia specialists who work together to ensure the content is accurately translated and culturally relevant. They consider factors like idiomatic expressions, cultural references, and local sensitivities to create an authentic and engaging experience for the audience.
What Are the Three Types of Localization?
Now that we fundamentally understand video localization, let us understand the three main types of video localization services online.
Video localization services are fundamentally of three types:
- Translation: The most basic form of localization, translation involves translating the text and content of the video into the language the audience understands. An example of this could be translating a video in English into French to suit a particular audience.
- Transcription: This is slightly different from direct translation. When it comes to transcribing services, the process involves producing a copy of the source text by sanitizing it with correct grammar, punctuation, and context for a particular audience. An example of this could be transcribing a video made in US English into UK English so that phrases and words are ideal for the target audience and more culturally relevant.
- Interpretation: This involves taking translation and transcription a step further. In the interpretation of a video, you do not just translate it into the local language but also adapt the content to ensure that it matches the cultural norms, sensitivities, and references of the target audience. This can also involve changing visuals, graphics, storylines, and even characters to be more culturally relevant.
Most video localization services focus on these three aspects and ensure your videos are ideal for a particular target audience.
Why Localize Video Content?
73% of internet users prefer watching a video to reading a detailed article on a subject. However, the effectiveness of the video is dependent on how contextualized and tailored your video content is for your target audience. By using localization services companies, you can gain the following benefits:
1. Expand Your Video’s Reach
Video localization opens the doors to a global audience. By providing video content in a way the audience can easily understand and connect to, you reach a larger audience that you would otherwise miss out on. For example, a simple step of providing multilingual subtitles for your videos can be a game changer.
Since most people watch videos without the sound on, this can allow a larger user base to experience your video when playing sound is inconvenient or impossible. Plus, it makes your videos accessible to those with hearing disabilities, enhancing its reach further.
2. Improves Video Engagement
Localized content resonates more deeply with your viewers compared to simplistic content that doesn’t target any particular group. This goes beyond just the language; it’s about understanding and connecting with your audience personally.
This is especially true with corporate training localization. Most corporate videos are created with a target group from one particular geography kept in mind. Given the unique cultural nuances, linguistic barriers, and local preferences, this training may not be ideal for the company’s office on the other side of the globe.
By working with eLearning localization services, you can localize your existing corporate training videos to be highly impactful for a particular location, improving its organic connection and engagement.
3. Builds Credibility & Trust
By following video localization practices like adding multilingual subtitles, professional voiceovers, or even dubbing your video in the audience’s preferred language, you help improve the credibility of your video. When viewers see content in their native language, it builds trust and credibility. They are more likely to engage with and trust a brand that respects their language and culture.
4. Gain SEO Benefits
Improved reach and connection will impact the overall SEO of your website if it uses this video content effectively. Search engines consider user experience and content relevance, and localization positively impacts both.
When your videos get high organic traffic and engagement, the search engine algorithm will likely rate your website higher than the competition. This improves your organic search engine ranking, ensuring your website is shown in the top results when someone searches for a relevant keyword.
The Final Word: Use Video Localization Services to Increase Reach & Connect
In a world where online video consumption is skyrocketing, businesses can’t afford to overlook the power of video localization. It helps you reach more people, improve the connection of your videos, and achieve exceptional ROI on your video content.
You can expand your reach, enhance engagement, build trust, and gain a competitive edge by utilizing professional video localization services. If you want the best localization services to help you transform your videos for a specific target audience, contact Hurix Digital today. With our comprehensive localization services, you can boost revenue and ensure your videos reach a global audience.
Performance, Results, Growth, and Life-Long Learning define my professional life. I am passionate about making workplace learning planful, purposeful, and impactful. I take pride in partnering with clients and bringing them the best in learning design and creating solutions that address business challenges.