Business analysis is the enterprise of grasping market trends and initiating changes required in the organization. It is also responsible for designing solutions that would address these changes and deliver value to the company.

Industries are evolving by leaps and bounds. Hence, it becomes crucial to have a department that can articulate the needs of a company to meet the changes head-on.

Enterprises benefit the most when they have a dedicated department for business analysis. In 2022, the big data and business analytics revenue globally stands at $274.3 billion. Companies that cannot spend resources on a dedicated business analytics department tend to outsource them to a renowned business analysis services company.

How do business analysts identify the needs of a company? They study the current performance of the organization. They observe how tasks are managed and delivered by the employees.

If there are better and more efficient ways of handling responsibilities, business analysts offer an alternative solution. Thus, a business analyst is an indispensable asset in organizations. 

Defining Business Analytics

Companies trade in billions of gigabytes of data, and it is virtually impossible for individuals to manually navigate this web of data to recommend changes and solutions. Hence, enterprises use tools to gain insights into management for business analysis. These tools are called business analytics. 

Business analytics tools sort, interpret and analyze data. Business goals and decisions are then enforced based on quantitative reports, concrete numbers, and statistics. Thus, business analytics shapes the operation strategy to improve performance efficiency, offer solutions, and track process improvements. 

Business analytics is the best amalgamation of the management and IT worlds. It implements a thorough understanding of business processes with data, statistics, and analysis.

Why are Business Analytics and Analysis Critical to Businesses? 

Competition among enterprises in this age of start-ups is fierce. Businesses must re-evaluate their operations, processes, and ethics. This evaluation can assist companies in improving their ways and flourishing in the industry. Business analysts provide this analysis on an organizational level. 

  • Business analysts study the existing business objectives and methodologies to identify where the company is losing resources. Accordingly, they offer solutions to enhance resource management, decrease expenses, accelerate work processes, and increase revenue. 
  • Management teams cannot work with raw data. They need a clear understanding of the situation to instruct their teams. Business analytics are tools that convert intangible observations into quantitative information to enhance the insights and instructions given. 

Business analysis thus provides advanced solutions to address business demands and overcome challenges. Consequently, enterprises are becoming more dependent on business analytics for their solutions. 

5 Business Analysis Techniques

Business analysis techniques are operations that help identify business demands and frame solutions to address them. Let’s discuss five techniques in detail: 

  • SWOT 

Internal and external factors direct business decisions. SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats, interprets both these factors. Strengths and weaknesses affect business models internally, while opportunities and threats are external determiners. Thus, SWOT is a holistic approach to business analysis. 


PESTLE analysis has six elements: political, economic, social, technological, legal, and environmental. This approach studies the present areas of improvement in the business operations based on these factors and how they affect the company’s growth. 

  • MOST

MOST (mission, objectives, strategy, and tactics) is a widely used business analysis technique. You can get a complete overview of an enterprise through MOST analysis. In this technique, business analysts draw detailed strategies and tactics that employees can follow to meet the larger goals of the brand.  

  •  Business Process Modelling 

Business analysts study current processes to identify their shortcomings. Once they locate the gaps, they invent solutions to improve the processes and fulfill the business demands. Business process modeling focuses on improving processes. The workflow of a typical BPM analysis contains processes (analyzing present operations), decisions (defining the necessary changes), and information (relaying the instructions to the management departments). 


Business decisions affect every stakeholder associated with the enterprise. Thus, business analysts consider the interests of all parties while analyzing business objectives and suggesting changes. This can be achieved through the CATWOE analysis, which stands for customers, actors, transformation process, worldview, owner, and environmental constraints. 

4 Business Analytics Tools  

Companies use business analytics tools to hasten the data interpretation process. Here, we will look at the top four business analytics software:

  • HubSpot

This platform has inbuilt analytics tools for sales and marketing. The dashboard and other features allow business analysts to study and analyze the vast marketing data of the entire company at one location. 

  • Xplenty

This is a cloud-operated business analytics tool. Xplenty can be used by non-technical professionals. It offers data-driven solutions for marketing, sales, and other process developments by analyzing incoherent raw data. 

  • Oracle NetSuite

This is another business management software suitable for non-coders. It sorts through data and provides reports on business analysis. 

  • Creation

This platform is catered to larger organizations. It is a low-coding business analytics software. This platform implements features like customer relationship management and process automation for business analysts and customers to communicate and collaborate. Business analysts can also build applications for their enterprises on this tool. 

Hiring a Business Analysis Services Company

Business analysts work to locate needs for change, draft strategies to deliver the goals and objectives, and work closely with management teams to define efficiency and design solutions to drive the company’s growth.

However, start-ups often struggle to posit funds for a standalone business analysis department. Since business analytics is integral to a successful business enterprise, entrepreneurs might have to go through severe budget cuts.

External business analysis services companies like Hurix Digital are a refreshing solution to this conundrum. 

Hurix Digital studies your business requirements and converts them into quantitative information. We help organizations realize their goals and improve their processes through business analysis consultancy services. To learn more, visit us here or write to us at