The Benefits Of AEM For The Healthcare Industry

In today’s highly competitive online landscape, every website needs a powerful content management solution to stay updated and keep up with the competition.

This is where Adobe Experience Manager (AEM) enters the picture!

Adobe Experience Manager, or AEM, is a great tool that allows users to provide experiences and online content to meet the needs of customers. Equipped with powerful features and functionalities for users to take benefit of, AEM is a popular CMS system for enterprise users across the board.

This post aims to explore more about AEM and its benefits for the healthcare industry specifically.

Table of contents:

• What Is Adobe Experience Manager (AEM)?
• What Can You Do With Adobe Experience Manager?
• Benefits Of Adobe Experience Manager For The Healthcare Industry
• Who Can AEM Help In Healthcare Industry?

What Is Adobe Experience Manager (AEM)?

Adobe Experience Manager, or AEM, is a robust content management system that enables and empowers business teams to establish full control over web content and offers personalized user experiences across all channels.

With over 34,788 live websites using it and an additional approx 94,000 sites having used AEM historically, the tool is gaining a lot of popularity.

AEM primarily combines digital asset management with the power of a content management system. You can use AEM CMS to create, manage as well as distribute context-driven messages scalable across enterprises, products, or services.

AEM is quite a powerful, enterprise-grade digital experience CMS  that allows businesses to create better customer experiences across channels to engage them fully.

AEM offers a range of interesting features to help you manage your digital content and streamline the overall content creation process.   

What Can You Do With Adobe Experience Manager?

One of the main reasons why a number of healthcare brands are using AEM for their CMS solutions is because the platform offers a range of exciting tools and features, including-

• Simple, flexible, and in-context content authoring 
• Excellent toolkit including artificial intelligence (AI) and machine learning (ML) features to address varied business needs

• Various components that both developers and creators can use
• A cloud-native service that is updated regularly to facilitate optimal site performance with little to no downtime

Benefits Of Adobe Experience Manager For The Healthcare Industry 

Adobe Experience Cloud for Healthcare is a powerful solution by Adobe that empowers healthcare companies to deliver smooth and seamless user journeys with personalized and secure digital experiences. 

Among some of the key benefits of AEM for the healthcare industry are the following-

1. Improves Overall Patient Experience

AEM improves the overall patient experience with consistent data collection, data-driven decision-making, and simplifying common administrative tasks that patients must complete.

Apart from this, AEM offers a complete and holistic view of patients that is consistent through various contact points along with their healthcare journey.

2. Enhance Engagement With Physicians

Healthcare companies can also leverage AEM to deepen engagement with physicians. Adobe Analytics is an excellent tool to help healthcare service providers gain deeper customer insights across digital interactions.

Marketo Engage feature of AEM further enables tailored digital experiences that support all stakeholders, including physicians, patients, and caregivers, on their healthcare journey.

3. Offer Personalized Omnichannel Experience

AEM has several functionalities, such as Adobe Analytics, Adobe Target, Adobe Audience Manager, and Adobe Campaign, which allow healthcare companies to customize every aspect of the digital experience for their clients, including email, website, and mobile app for the retail business.

Further, it helps healthcare organizations engage various stakeholders, including patients, providers, members, and healthcare professionals, with experiences that matter. 

4. Give Access To Real-World Healthcare Data 

Adobe Experience Cloud for Healthcare allows life science organizations to securely access as well as use real-world healthcare data such as EMR,  claims, and labs to be able to do the following:

• Send patients or participants information specific to their treatment
• Identify and enroll users/patients for relevant trials
• Set appointment reminders 

5. Offer Personalized Care Recommendations 

Payors in the healthcare industry can use various data insights available within Adobe Experience to create a comprehensive, cross-channel view of both patient and member activities.

This, in turn, can help patients and other individuals better navigate healthcare systems, leading to personalized care recommendations for almost everything from scheduling wellness checkups to in-network specialists.

Who Can AEM Help In Healthcare Industry?

The best part about Adobe Experience Cloud for Healthcare is that it helps to unlock capabilities across the health and life sciences industries. Among these include the following-

1. Insurance Companies

The healthcare ecosystem is quite complex and can get difficult for consumers to navigate. Adobe Experience Cloud for healthcare offers deep data insights that can help insurance companies seamlessly navigate the healthcare system while reducing costs simultaneously.

For instance, insurance companies or payors can utilize AEM for a single view of member activities across channels and take a holistic view of their members and their patient care journey. This includes claims, phone support, online chat/phone support, and website visits.

2. Healthcare Providers

Adobe Experience Cloud for Healthcare allows healthcare companies to offer more and better choices when managing their care. Among the things that consumers can do include-

• Inform providers of their preferred channel for communications, such as healthcare management tips or receiving appointment reminders.
• Combine the preference data with the other health data to offer consumers a better, connected, and seamless experience, thus enhancing care and customer loyalty.

3. Pharmacies

Pharmacies can use Adobe’s omnichannel capabilities to personalize and unify in-store and digital experiences for visitors.

Apart from this, Adobe Experience Cloud for Healthcare also allows pharmacies to leverage the understanding of their visitors’ health and behavioral data to send automated and timely prescription alerts and reminders to them.

In Conclusion

Healthcare is a rapidly evolving industry today with ever-growing business opportunities, fast-changing customer needs, and a highly competitive industry to keep pace with.

AEM is an excellent solution in such a dynamic industry, specifically designed to help you easily manage your content across channels. 

If you are interested in understanding how AEM can help you with your healthcare business needs, get in touch with us at Hurix today. As your AEM  implementation partner, we can help deploy AEM for businesses of all sizes and industries.