In this era of constantly evolving technologies, the world of marketing has begun to undergo a paradigm shift. The traditional marketing structures are slowly giving way to newer systems whose primary focus is to drive conversations and facilitate conversions. By employing tools like blog posts, articles, images, videos, webinars, and social media, these techniques are working towards developing a variety of touch-points that are evenly spread across different stages of the marketing funnel.
Nonetheless, there are occasions when despite using targeted and user-specific tactics, businesses tend to face a stagnating subscriber base. This is primarily because their content is simply not engaging enough. In fact, Nielsen research has revealed that most users leave a web page within the time span of 10 to 20 seconds if its content does not appear to be worth their time.
In such situations where the window of communicating your entire business proposition is less than a minute, putting forth unclear ideas, complex concepts and abstract notions don’t help. What is required is a smart, effective and efficient solution that engages customers on a primal level and alters their perceptions while providing them with a coherent picture of your products and services.
This is exactly the kind of task that an explainer video can accomplish.
What is an Explainer Video?
An explainer video is essentially a short video clip that can be used by organizations to introduce their business, explain their functioning and convey their ideology. It can also be employed to simplify or illustrate the working of a new product or service. In order to meet this purpose both the formats – animation and live action can be used.
Explainer videos are known to expand the users’ vision by providing them with a greater depth and a better understanding of the topic at hand. As these videos involve the usage of visual and auditory senses, their impact on customer retention, lead generation and total conversion is much higher as compared to other marketing methodologies.
How Do Explainer Videos Help Businesses?
According to the data collected by Wyzowl, 93% businesses believe that explainer videos have significantly enhanced their ROI. However, giving a solid boost to your sales is not the only way that explainer videos can help you up your marketing game.
They can also help you in:
1. Increasing Visibility
Websites which contain embedded videos generate higher click-through rates. This is because explainer videos forge an instant connect with the potential users by educating and entertaining them at the same time. Owing to their efficacy and ease, they are organically optimized to feature at the top of the search engine ranking pages. As a result, the visibility of your business increases, and your website gets higher traffic over a period of time.
2. Amplifying Brand Value
The basic job of an explainer video is to filter and distil complex information into a concise and succinct format so that it can be easily understood by your potential clients. This helps visitors get a comprehensive idea of your brand thereby, widening their levels of perception and interest. They don’t just begin to become more aware about what you do, but they also turn into mediums of creating shareable knowledge and furthering brand advocacy.
3. Building Relationships
As compared to the written text, visuals are much more engaging. Explainer videos tap into the power of this concept and attract customers by identifying their specific pain points, addressing their challenges and providing targeted solutions in a thoughtful and appealing manner. In the long run, this helps create an atmosphere of irrevocable trust within the spaces of which the foundation for a long-term and sustainable relationship is laid.
4. Driving Conversions
The process of driving conversions usually begins with an understanding of customer behavior. Based on their needs, preferences and requirements, you can create personalized explainer videos which give them a detailed idea about what exactly you have to offer. This wouldn’t just help you generate qualified leads, but it would also equip you to retain customer attention and facilitate lasting conversions.
5. Consolidating Presence
In a world where the platforms to engage in various media are expanding every day, explainer videos give you the opportunity of crafting an omni-channel presence. Be it a desktop, an iPad, a laptop or a mobile phone, videos can be played in any medium and at any point of time! This allows your business proposition to reach a massive audience, thus consolidating its presence on an integrative stage.
How Effective Are Explainer Videos?
The importance of explainer videos can be gauged by the simple fact that over 83% of businesses believe that their homepages have become more effective by adding explainer videos. However, the reason behind their efficacy is not economic. Instead, it is scientific. Explainer videos combine the use of visual and auditory stimuli which immediately enhances the rate of message retention. As a result, the customer is able to understand your pitch in absolutely clear terms. This is why it comes as no surprise that about 72% businesses worldwide are of the opinion that explainer videos have directly led to an increase in their web conversion rates!
How Can Explainer Videos Simplify Your Business Proposition?
If you think that you are not being able to deliver the intent of your business proposition appropriately, explainer videos can come to your rescue. They simplify your product/service by:
- Using creativity to generate interest.
- Breaking down the complex processes into simplistic chunks.
- Livening up your sales pitch by engaging your audience.
- Showcasing the personality of your brand.
- Utilizing compelling scripts and styles to provide demonstrations.
- Employing a problem-solution format to magnify impact.
- Explaining the fundamentals of your proposition in an attractive manner.
- Opening direct channels of communication with the customer.
Apart from the aforementioned, these videos also make sure that the basic idea behind your business is conveyed to the customer in the form of a concise and comprehensible package that appeals to their senses.