Have you ever come across Google’s SERPs showing you search results in the form of images? For example, if you run a search for the keyword “running shoes,” you’ll see that Google shows you a mix of results, part of which consist of images.

In fact, according to recent statistics, roughly 2.9% of Google’s SERPs show images, and these can be a crucial means of getting traffic to your business’s website. 

However, what a lot of businesses often find challenging is the process of adding an alt text for these images. Image-heavy industries often have to provide alt texts or alt descriptions for search engines to crawl their web pages better and to make their content more accessible to those with visual or other disabilities. 

With AI playing a big role in today’s marketing landscape, wouldn’t it be helpful to have a tool that can help generate contextually accurate and SEO-optimized alt texts for your multimedia files? This is where Equalsense comes in.

In this guide, we’ll tell you everything you need to know about Equalsense and how this AI alt text generator can help streamline your marketing efforts. 

Table of Contents:

What is an Alt Text and Why is it Important? 

Alt texts, also known as alt tags or alt descriptions are the written copy that appear in place of images when these images fail to load on a user’s device. Alt texts offer various benefits, with the three major ones being: 

  • Providing improved accessibility to those with visual disabilities.
  • Improving the overall user experience of your website.
  • Allowing search engines to efficiently crawl, and thus rank your website. 

In terms of accessibility, these alt texts can benefit those with disabilities who often use screen readers to access the information on a particular webpage.

This is crucial because roughly 26% of adults in the United States have some kind of disability. It’s clear, then, that failing to add alt texts to your web pages can significantly affect your website’s accessibility and can lead to you sidelining a major segment of internet users who could turn into potential customers.

The EU, for example, has also issued its web accessibility directive among a host of other countries. This is what makes alt texts so important, but incorporating them is easier said than done. 

Manually adding alt texts for images across your website can be time-consuming, and the process is often prone to errors. This is where Equalsense can help by automating this entire process for you. It will also help save your marketing team a great deal of time that they can then use for more cognitively-heavy tasks.

What is Equalsense? 

Equalsense is an AI-powered solution for image-intensive industries that helps automate the process of creating high-quality alt texts to improve your website’s accessibility and search engine rankings. 

The tool offers a unique blend of technology and human expertise to ensure the creation of contextually accurate and error-free alt texts for all images across your website. AI-generated alt text for alt descriptions offers various benefits, and we dive into these in the next section. 

Also Read: The Role of AI in Enhancing Accessibility Solutions

What are the Benefits of Using Equalsense For Your Business? 

Equalsense offers image-intensive industries various benefits in terms of time, cost, and accuracy with its AI text generation. Some of these benefits are described below.

1. Ensures Effortless Accessibility 

Equalsense’s alt text AI generator makes the process of ensuring the highest standards of accessibility on your website a breeze.

Offering precise alt texts for all kinds of images ensures that users with visual impairments receive an accurate understanding of what the images on your web pages represent.

2. Enhances Productivity 

Generating hundreds of alt descriptions can be challenging, and the scale of the task can lead to inaccuracies. These inaccuracies can be present in the description, along with errors in the text, all of which work against you in your efforts to boost your website’s rankings

Equalsense sets organizations free from the process of manually creating alt texts for all images on their websites, thereby allowing them to focus on core tasks. With contextually relevant alt texts generated every single time, organizations can rest assured the tool will enhance the overall user experience.

3. Extract Data From a Multitude of File Types 

Extracting data from file formats such as EPUB and PDF can often be a challenge, but Equalsense effortlessly does this for you.

It saves organizations and marketing professionals from having to spend a significant amount of time extracting crucial data from these files, especially since they can be quite large.

4. Guarantees Data Privacy and Security 

Data security is a key concern for any and every business today, and for good reason. With this in mind, Equalsense ensures that all your sensitive information is kept protected at all times so organizations can operate in a secure digital environment.

5. Offers Multi-Language Support 

For a business to truly go global, it must cater to more than just English speakers.

This is true alt texts as well, and with Equalsense, you get multi-language support so you can cater to your target audiences no matter which part of the world you’re in.

6. Complete Quality Assurance 

Mass-generating alt texts for your website’s images isn’t enough, especially since Google and other search engines alike place a great deal of emphasis on the quality of content on websites.

Equalsense employs a human-in-the-loop mechanism along with its technology to ensure the alt description accurately conveys the context of the image. 

Also Read: How AI Is Personalizing Education for Every Student?

Step Up Your Website’s Accessibility with Equalsense 

Gone are the days when businesses could gloss over their websites’s accessibility scores.

In fact, according to the US Department of Commerce, companies without accessible websites are losing roughly $6.9 billion a year to websites that are more accessible. This just goes to show how much value there is in making your website accessible.

However, this can be challenging, but with an AI text generator online like Equalsense, you can get one step closer to ensuring your website’s accessibility. Book yourself a demo to see what the best AI text generator has to offer and take your business to new heights in 2024. 

And if you’re looking at building a business, you will need the best digital solutions provider for enterprises. Hurix Digital offers an endless list of solutions, from design, animation, and video to eCommerce and even digital learning solutions.

Contact us to learn more!