Alt texts are an often overlooked aspect of search engine optimization (SEO) that many businesses are yet to tap into. For those who do, and especially in image-intensive industries, writing hundreds of alt texts for all the images on their website can be quite a challenge. 

When done manually, this process can end up being repetitive, time-consuming, and is also prone to errors. However, this is no reason to stop, as alt texts play a crucial role in ensuring the quality of the overall user experience on your website, making it more accessible, and ranking your website higher on SERPs. 

If you’re wondering whether or not there’s a way to streamline the process of creating alt texts for your web pages, you’re in the right place. After all, with artificial intelligence being as advanced as it is, this shouldn’t be a challenge, no? Well, it isn’t.

Enter Equal Sense, an AI text generator. This guide takes you through what this tool has to offer and the many ways in which it can benefit your enterprise. 

However, let’s first understand what alt texts or alt descriptions are and what role they play. 

Table of Contents:

What Are Alt Texts? Why Do They Matter?

Alt texts are descriptions of images that are set to appear when your screen fails to show you an image on a web page. This is what an alt text looks like in code – 

Alt descriptions play three major roles on a web page. These include – 

  • They improve your website’s accessibility, allowing users with visual impairments to understand what an image depicts when using a screen reader. 
  • They help improve your website’s overall user experience. 
  • They help your website rank higher on SERPs by boosting image traffic. 

As you can see, adding alt texts to your images offers several benefits, but most importantly, they ensure that your website is accessible to those with disabilities or impairments.

This is a crucial component of your website’s user experience, as roughly 1 in 6 people worldwide experience some form of significant disability. This shows just how important it is to make your website a lot more accessible, and alt texts are crucial in doing so. 

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What is EqualSense?

EqualSense is an AI-powered alt text generation tool that makes the process of generating vast amounts of alt texts faster and a lot more affordable for image-intensive industries.

It enables businesses in such industries to improve their websites’ accessibility while ensuring they leave no stone unturned in their SEO efforts. The tool is backed by a foolproof combination of AI and human expertise, thereby ensuring high-quality alt descriptions with appropriate contextual relevance at all times.

The tool offers businesses several benefits, which we will take you through in the next section. 

How Can You Benefit from EqualSense? 

EqualSense offers businesses various benefits across multiple fronts, and this section explores each of these in detail.

1. Improves Website’s Accessibility 

One of the biggest benefits of the use of alt texts, as already mentioned earlier, is that they can help make your website a lot more accessible to those with disabilities or some form of visual impairment. It enables such users to understand what an image depicts even when they’re unable to see it. 

Statistics show that 12% of the American population over the age of 40 has anywhere from moderate to severe vision impairment. This makes it all the more important that businesses cater to these individuals, as they make up a major chunk of the country’s overall population. 

2. Enhances Productivity for Marketing Teams

Coming up with descriptive, accurate, and error-free alt descriptions can prove to be rather daunting, especially when you need to do so for hundreds of images. This process, as a result, becomes extremely time-consuming.

EqualSense’s ability to provide you with AI-generated texts can help speed up this process significantly while leaving marketing professionals with the time and energy to focus on core marketing operations. 

3. Allows Businesses to Reach a Global Audience 

With its multi-language support, EqualSense can help your business generate alt texts in seconds, no matter where your target audience is located. Of the total global population, an estimated 1.5 billion people speak English, either natively or as a second language.

This leaves you with a massive chunk of the world’s population that speaks countless other languages, and EqualSense offers support for a host of major languages. 

4. Ensures Contextual Relevance 

While AI tools can offer quick solutions, they often fail to take into account the context in which they must operate.

However, with EqualSense, you can rest assured that the alt texts generated are contextually relevant at all times. The tool’s human-in-the-loop mechanism helps ensure this by removing the risk of relying completely on AI for the job. 

Further, EqualSense can automatically extract contextual data from files of other formats, such as EPUB and PDF, which can often be time-consuming to read through. 

5. Ensures the Highest Standards of Quality and Data Security 

Data privacy and security are of the utmost importance in today’s technological landscape, and EqualSense guarantees complete security and privacy for your business’s sensitive data. 

Last but not least, all of this is achieved while maintaining the highest standards of quality so your marketing teams can focus on other operations worry-free. 

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Revolutionizing Alt Text Generation With AI

With AI taking over the world of marketing, among several other industries, by storm, it’s only fitting that the technology be leveraged to improve efficiency and productivity in any way possible.

With EqualSense, you no longer have to deal with the arduous process of generating high-quality alt descriptions manually. While a lot of web accessibility solutions offer comprehensive services, EqualSense does one thing, and it does it incredibly well. 

EqualSense isn’t just any other AI text generator; it’s a contextual AI text generator, and that distinction makes a world of difference. Ride the AI wave with EqualSense in a sustainable manner, and see how it can help transform your business. 

If you’re a startup looking to set up a brand from scratch, you must always aim to offer your audiences the highest-quality experience. Hurix Digital‘s massive suite of digital services can help you set up your business and help it reach new heights. Reach out to them for a demo to see how they can benefit you.