The importance of Alt text in making your online or website content accessible to users with visual or hearing disabilities is huge. Alt text (alternative text) here is the description of an image that is displayed when either the image cannot be loaded or for users who are dependent on assistive technologies due to disabilities. 

Apart from this, alt text also helps immensely with SEO efforts, customer engagement, content marketing, and sharing on social media. 

In this post, we’ll explore everything about AI-driven alt-text generators, the importance of alt text for SEO, alt-text best practices, and how an automated alt-text generation plugin can simplify the overall process. 

Table of Contents:

What Is an Alt Text?

Alt texts are the text descriptions that appear along with videos, images, or audio on the websites. It is short and descriptive and generally appears when an image cannot be displayed or when a screen reader is used.

There are several reasons why alt-texts are important for digital content. Among these are-

  • They make your content more accessible to people with visual/ hearing impairments, low bandwidth, or other similar technical issues. 
  • Helps with search engine optimization or SEO as top search engines can index and rank your content based on the alt text descriptions.
  • Increase user engagement as it helps users to easily understand and interact with the content better.

What is the Importance of Alt Text for SEO Purposes?

There are several benefits of incorporating alt text for SEI purposes.  Among these are-

  • Alt text plays a critical role in improving the overall visibility and ranking of your website on search engine results pages (SERPs). This is simply because when search engines index a page, they rely on alt text to understand what the image shows or represents. 
  • Incorporating relevant, descriptive, and effective alt text allows you to optimize your images for specific keywords. Also, it increases the chances of your website appearing in search results when users search for similar or related terms.
  • Besides, alt text also helps in enhancing the user experience by offering a textual description of the image when it cannot be displayed. 

Also Read: A Beginner’s Guide to Creating Effective Alt Text for Images

What is the Difference between Manual and Automated Alt Text Generation?

Manual addition of alt text to images is a time-consuming process that requires content creators to write descriptions for each of the images individually. While this method works for websites with a limited number of images, it is not feasible for websites that upload new content frequently. 

Automated alt text generation, on the contrary, provides a solution that saves time by using artificial intelligence (AI) algorithms to analyze images and instantly generate alt text automatically.

For instance, Equalsense is one of the best AI alt-text generators to help you enhance accessibility with AI/ML-powered Alt-text generation and achieve contextual relevance with multilingual support for your content.

This allows for more efficient alt text implementation, especially when you are dealing with a large number of images.

Why Use AI-Powered Alt Text Generators? 

AI-powered alt text generator is essentially a tool that uses advanced AI for accessibility and to create customized alt text for any image within seconds.

All you need to do is just to upload the image, and the artificial intelligence technology starts working to help identify key elements and objects in the image to be able to generate a descriptive, keyword-rich AI-generated alt text.

What is important to note here is that AI is designed to produce human-like alt text tailored to each of the unique images instead of pulling it from a database of stock descriptions. The technology is equipped to detect text, colors, objects, and more to turn images into words.

This gives an alt text that maximizes your SEO benefits while also giving you context for accessibility without needing you to waste time manually writing alt text. 

There are several other benefits of using AI text generators. Some of these are listed below-

1. Improve SEO

Search engines, like Google, use alt text to better understand as well as index the content of your images.

By giving descriptive and relevant alt text, AI alt text generators help these search engines rank your website much more accurately, which can lead to better search engine rankings and increased organic traffic.

Furthermore, effective alt text also benefits users with visual impairments and helps improve the overall SEO performance of your website.

2. Improve Website Accessibility

Alt text is an integral component of web accessibility today as it provides a textual description of images for users who are either visually impaired or rely on screen readers to access online content.

Incorporating AI-powered alt text into your images helps you create a more inclusive browsing experience and also demonstrates your commitment to making the web accessible for everyone.

3. Help Save Time and Effort

When it comes to manually generating alt text for a large number of images, it can be a very time-consuming and labor-intensive process.

Free AI text generators can help automate this process, thus allowing you to efficiently generate descriptive and accurate alt text for multiple images with just a few clicks. 

Also Read: The Power of Alt Text: How Descriptive Images Improve Web Accessibility

In Conclusion

The alt text is a detailed description of the image that screen readers and other similar web applications use. For websites, it is important to include alt text for images because it helps those with visual impairments better understand the content of the image. 

In this post, we have covered how an AI-powered alt text generator can be instrumental in helping you automatically create alt text for online images and improve your SEO and content marketing efforts as well.

Leveraging a good AI text generator online is an easy and faster way of ensuring that your images are accessible to everyone and are accurately described.

In the end, it is important to remember that alt text isn’t simply a best practice to follow but a powerful game-changer in every sense. It serves as a collective step towards a more inclusive, accessible, diverse, and engaging internet for everyone. 

If you wish to learn more about using AI-powered alt text generators such as Equalsense, feel free to reach out to Hurix Digital.

Apart from helping you implement the best alt-text practices and enhance web accessibility, our team of linguistic experts helps you leverage advanced AI with Equalsense to automate top-tier alt-text and prioritize data privacy for enterprises. 

Contact us to know more.