In the digital age today, people rely on mobile apps to get through their days—whether in their professional or personal lives. Organizations depend on employee apps to generate engagement, while people rely on productivity and list apps to make their days more streamlined or to keep them entertained.

As an example, the Threads app experienced a stellar 44 million daily active users in July 2023. However, it is important to build apps that are performant, have user-friendly interfaces, and help users achieve their objectives in the shortest time possible.

If your business is considering launching a mobile app, keep reading this blog to learn the 6 easy steps to take.

Table of Contents:

  1. Why Invest in a Mobile App?
  2. 6 Simple Steps to Build a Mobile App
    1. Define Product Scope
    2. Design and Validate User Experience
    3. Generate a Proof of Concept
    4. Create a Minimum Viable Product
    5. Release the MVP
    6. Support and Maintain Your App
  3. Expert Tips
  4. Building Performant Mobile Apps

Why Invest in a Mobile App?

Did you know that there were approximately 257 billion mobile app downloads in 2023? That is how important mobile apps have become in the modern world. The average customer spent about $5.05 on mobile apps in the third quarter of 2023.

Mobile apps have tremendous potential for customer engagement and revenue for businesses. In fact, video is estimated to command over 60% of users’ time on social media in the year 2025. Now is the time to consider launching a mobile app to enhance user engagement, drive downloads, and create an additional stream of revenue for your business.

Also Read: How Can Businesses Benefit from Mobile Learning Software?

6 Simple Steps to Build a Mobile App

Mobile application development companies leverage the six steps detailed below to launch mobile apps that are performant and swift:

1. Define Product Scope

The first step involves determining the scope of your mobile app. It involves consideration of aspects such as:

  • Business goals to be achieved from the app.
  • The value it delivers to the end users.
  • The competitive advantage the app needs to have for it to rise above the noise.

This process helps build an app with a purpose while ensuring it solves some of the users’ problems.

2. Design and Validate User Experience

The next step involves building a prototype of the mobile app using all the insights prepared in the first step. You would also need to test the app’s usability to ensure it doesn’t malfunction.

You would need the help of technology partners who are adept at building mobile apps with the specified requirements. You can also leverage a plethora of no-code solutions to build one yourself.

3. Generate a Proof of Concept

Proof of Concept, or PoC, is the process by which you can establish the feasibility of your mobile app and the returns it would generate for your business. It can be considered as a screening method during early development stages to determine whether the app is worth the resources it demands.

During this phase, you can present a more accurate prototype of your app to the stakeholders to establish its usefulness for the business.

4. Create a Minimum Viable product

If you are exploring an innovative mobile app, a Proof of Concept won’t be enough – you would need a Minimum Viable Product (MVP). An MVP mobile app is the latest version of the mobile app that your business plans to release.

This version of the mobile app would include the bare minimum features it must have to be viable in the market and validate customer needs. It would form the basis for further development and polishing of the app before its final launch.

5. Release the MVP

The fifth step involves releasing the MVP as a test to the target audience. The target audience will use the app and leave valuable feedback that will then form the basis for further improvements.

The insights and feedback gathered from the target audience help fine-tune the app and tailor it to market demands down to the last letter. This is a great way to develop a focused mobile app.

6. Support and Maintain Your App

The success of the mobile app depends heavily on how promptly you maintain it and support the end-users with their queries. This involves fixing bugs as soon as they are caught, acting swiftly on customer feedback, incorporating widely demanded features into the app, and educating the users about how to best leverage the app.

Maintenance is an ongoing activity for any mobile app which plays a pivotal role in determining how well it will retain the users.

Expert Tips

In addition to remaining meticulous about the development process for the mobile app launch, you can use the handy tips below to create an excellent product:

  • It is important to set your budget before you begin the mobile development process. This is because when your budget is set, it allows you to prevent cost overruns.
  • Researching your competitors, target audience, and the industry is a foolproof way of gaining insights into what your app should be.
  • Focus on generating a pricing model that is easy on the end-users. This will help your business cover all costs.
  • Develop an SEO strategy to ensure that your app is discoverable on the internet.
  • Do a promotion and marketing exercise to create hype about your app.

Also Read: Top 5 Challenges in Enterprise Mobile App Development and How to Overcome Them

Building Performant Mobile Apps

Mobile app launch consists of various steps and sub-steps that need to be executed systematically. This helps ensure that the final product not only conforms with company goals and objectives but is also compliant and a reliable product for the end-users.

It is best to hire an expert digital agency, such as Hurix Digital, to handle the development work. Hurix Digital is one of the leading mobile application development companies that provides end-to-end services, high-security development, maintenance, and ongoing support.

Contact us to learn more about the mobile app launch!