Senior Higher Education Marketing & Enrollment Consultant

Objective:

Design and operationalize a learner acquisition engine for  that attracts, converts, and retains the right-fit students through integrated marketing campaigns and optimized enrollment workflows.

Key Capabilities to Look For:

● Brand & Messaging Alignment: Experience creating value-based messaging for public universities (affordability, transfer pathways, statewide reach).

● CRM Funnel Design: Expertise in mapping inquiry → application → matriculation journey and configuring workflows in Slate CRM or similar campus CRMs (Salesforce, Ellucian Recruit).

● Channel Strategy: Skilled in recommending spend allocations across paid search, paid social, employer/community partnerships, and earned media.

● Marketing Analytics: Ability to define KPIs (CPI, Conversion %, Yield) and design real-time performance dashboards.

● Campaign Planning: Develop integrated campaign calendars aligned with academic term and course launch timelines.

Preferred Profile:

● Experience: 10–15+ years in higher ed enrollment marketing, preferably at a university system level or as a consultant serving public university clients.

● Technical Fluency: Familiar with Slate CRM, marketing automation tools (HubSpot, Pardot, Marketo), and web analytics.

● Deliverable Orientation: Able to produce actionable Messaging Playbooks, Funnel Blueprints, 12-Month Marketing Plans, and Campaign Dashboards.

● Data-Driven Mindset: Strong focus on measuring ROI and optimizing media spend based on performance data.

Time Period: 150 to 180 hrs of work over 2 to 3 months.

Marketing, Enrollment & Communications (8–10 Weeks)

Purpose

Build a learner acquisition engine that attracts and converts the right students for each program.

Activities & Deliverables

● Brand & Messaging Alignment (Weeks 1–3):

○ Develop messaging that highlights value (affordability, transferability, statewide reach).

○ Deliverable: Messaging Playbook and campaign themes. ● Funnel Design (Weeks 3–6):

○ Map inquiry → application → matriculation journey. Configure workflows in Slate CRM or campus CRMs.

○ Deliverable: Enrollment Funnel Blueprint with automation logic, lead scoring, and reporting dashboards.

● Channel Strategy & Campaign Calendar (Weeks 6–8):

○ Recommend media spend across paid search, social, employer partnerships, and community channels.

○ Deliverable: 12-Month Marketing Plan with launch timelines aligned to course go-lives.

● KPIs & Reporting:

○ Define metrics (Cost per Inquiry, Conversion %, Yield Rate) and create real-time dashboards.

○ Deliverable: Campaign Performance Dashboard Template.

You must take the necessary steps to safeguard the integrity, security, and confidentiality of shared confidential information.

For additional information on Hurix, please visit: https://www.hurix.com/life-at-hurix/