The availability of over 750 billion images on the internet has made it both simple and convenient for users to connect with peers, make a faster buying decision, or simply appreciate an aesthetically pleasing online experience.

However, when it comes to the accessibility of these online images, it is not always equitable. For instance, users with unstable internet connections or the ones with visual impairments may find it challenging to take advantage of these images, thus creating an accessibility challenge. This is where the alternative text comes in.

Alt texts act as a bridge, offering descriptive text for images, thereby ensuring that everyone, regardless of their visual abilities, can access and understand the visual content. Alt-text is not just a tool for inclusivity; it also plays a pivotal role in search engine optimization, aiding search engines in indexing images effectively.

In this post, we will explore more about the need for alt-text in images and discuss the factors to consider when choosing an AI text generator for your specific needs. 

Table Of Contents:

What Is an AI Text Generator?

An AI alt-text generator refers to software that generates texts by gathering a massive amount of data from existing content. This process involves AI learning from a vast array of digital content sources, such as web pages, search engine data, and videos, to understand visual elements and their contexts accurately.

Depending on the existing content or text available, AI generators can recognize patterns/trends and propose fresh ideas for creating more and better quality texts.

Key features of the best AI alt-text generators include: 

  • Advanced AI Capabilities: It leverages artificial intelligence technology to generate image captions for use as alternative text automatically
  • Flexibility in Text Generation: It gives the option to apply both manual or automatic alternative text generation
  • Compliance with Accessibility Standards: A crucial aspect of AI alt-text generators is their ability to produce text that meets various accessibility guidelines. It automates alternative text to meet various accessibility requirements.

What are the Benefits of AI Alt-Text Generators?

There are several benefits of using a free AI alt-text generator. Some of these are listed below-

1. Enhanced Digital Accessibility

Following alt-text guidelines is an important requirement for making your website more accessible to all users, including users with visual impairments. 

By using a good AI alt text generator, you can ensure to add descriptive alt text to every image of the website, making it easier for visually impaired users to understand the content of images.

2. Time and Effort Efficiency

Writing alt text for images manually can be a tedious and time-consuming task. However, using an AI alt text generator makes the process much simpler and faster. It allows you to generate descriptive and accurate alt text for all your images in just a few simple steps, thus saving a great deal of time and effort.

Also Read: The Power of Alt Text: How Descriptive Images Improve Web Accessibility

3. Consistency and Quality Assurance

AI-generated alt text helps you maintain a consistent style and quality, thus offering a more polished and professional look for your content. 

4. SEO Optimization

Another benefit of using AI text generators is the improved search engine rankings that help top search engines such as Google to understand and index your content more accurately.

Five Factors to Consider When Choosing the Right AI Alt-Text Generator

Below are some of the factors to take into account when choosing the right AI alt-text generator-

1. High-Output Content Quality

The importance of high-quality content output in making you stand out from the competition is immense. It is, therefore, important to pick an AI alt-text generator that can generate high-quality human-like content.

Make sure to go with the tools that come with their use-case modules to help you simplify your content writing and save time as well.

2. User-Friendly Interface

Another important thing to consider when choosing an alt-text AI generator is its user interface or ease of use. Going with a complicated interface can get challenging because of the amount of time you will have to spend just learning to use it. 

3. Variety of Template Options

The choice of the alt-text generator should also be dependent on the kind of features that the tool offers.
For instance, a good AI alt-text generator boasts a range of interesting templates that can offer a unique solution to different user needs, such as outreach emails, blogs, or marketing copies. 

4.  Pricing

Before making your pick of an AI alt-text generator, it is also important to consider the pricing. Check if the tool you are planning to invest in matches your budget and offers enough value.

Apart from being reasonably priced, it should also give you the benefit of a free trial so that you can learn more about the specific AI tool before you start using it.

5.  Multiple Languages 

The AI ​​writer you shortlist for alt text generation needs to provide multiple languages ​​other than just English. This is important to make it easy for you to target audiences across the globe. 

When choosing an AI alt-text generator, consider the size of your website and the level of control you need. For larger sites with many images, opt for a generator capable of bulk processing.

Also, decide whether you prefer a tool that allows manual customization of alt-text for each image or one that generates alt-text automatically, depending on your specific requirements and content strategy.

Also Read: A Beginner’s Guide to Creating Effective Alt Text for Images


Alt text or alternate text is a descriptive text that you can add to an image file. It is used mainly to provide a text equivalent for an image, typically for enhancing web accessibility for people with disabilities.

With the evolution of technology, a variety of AI-powered alt-text generators have emerged, each with unique features and capabilities.

For further assistance and to delve deeper into implementing optimal AI alt-text practices, consider consulting with experts like Hurix Digital. Together, we can work towards enhancing web accessibility and making the online world a more inclusive space for all users.

Contact us for more details!