Hurix DigitalHurix DigitalHurix DigitalHurix Digital
  • Home
  • What we do
    • Digital Content Solutions
      • eLearning & Training Solutions
      • Higher Education Solutions
      • K-12 Content Solutions
      • Design, Animation & Video Services
    • Digital Content Transformation
      • Production Services
      • Pre Press & Editorial Services
      • Quality As A Service
      • Robotic Process Automation
    • Digital Engineering & Technology
      • Learning Technology Services
      • Managed Cloud Services
      • Custom Software Development
      • E-Commerce Solutions
      • Business Analysis as a service
    • Digital Platforms
      • Kitaboo
      • Kitaboo Insight
      • Kitaboo College
      • Learning Management System
  • Who we are
    • About Us
    • Life at Hurix
    • Careers
  • Who We Serve
    • Higher Education Institutions
    • K-12 Institutions
    • Enterprises
    • Publishers
    • Societies & Nonprofit Associations
  • Resources
    • Blog
    • Case Studies
    • How To Guides
    • Whitepapers
    • Point Of View
    • Awards
    • Press Releases
    • Podcast
  • Contact Us
Content Ingestion

Best Practices in Content Ingestion for Publishers

By Hurix | Digital Transformation Services | Comments are Closed | 4 March, 2022 | 0

In a highly complex and evolving business environment, businesses can retain a competitive edge by making data-driven decisions. Content ingestion is a means to collect customer data and use it to meet demand and secure a loyal and dependable customer base. By providing the customers the exact products or services they are looking for, organizations can achieve higher sales. 

What is Content Ingestion

Content ingestion refers to the process of scanning, importing and processing data and information from all your documents. Once all data is collated in a specific database, it can be more efficiently and accurately correlated, analyzed and reported for data-driven actionable insights. 

Content ingestion can take place in two phases, real-time and batch time.

Batch Content Ingestion

In this process, data and information is collected and grouped periodically and then transferred to a destination system. 

Real-time Content Ingestion

As the name suggests, real-time content ingestion is a process in which data is continuously processed and the output is instantly generated.

Content Ingestion for Publishers

As a publisher, with content ingestion, you can collect, correlate and analyze data on your reader preferences, for instance, which article they like to read, what books they browse on the listings pages of your website. 

Audience targeting is the ability to show ads to a specific audience, based on their history of browsing, rather than to all your website visitors. Content ingestion, therefore, provides for very targeted marketing. Carrying out content ingestion with 100% accuracy becomes important for the success of any project. 

Best Practices in Content Ingestion for Publishers

Profile Your Readers

Leverage content ingestion to collect and analyze the profiles of readers at both an aggregate and the micro-level. You can use these insights to identify the common traits your readers exhibit while browsing from one article to another.

As a case point, the commonalities may be content that generates the maximum eye-balls or social media buzz, or articles the readers share and comment upon.

As a publisher, you can use these content ingestion insights to understand key interest areas, demographics and motivation of users to engage with your content. You can understand like never before what works and what doesn’t with your audience and user experience.

Personalize Readers’ Experience

In today’s digital era, the customer is the king. The way to your readers’ heart and consequently to the wallet is to provide them a personalized experience. Your content may be similar to that of your competitors, but how you ensure a deep personal connect can set you apart from competition. 

Use a content ingestion platform that allows you to personalize user experience through tailored content recommendation, depending on your customers’ demographics, historical use and preferences. 

Grow Your Readership

Content ingestion allows publishers to market and promote their content, drive social engagement and increase the overall readership. Leverage smart, data-driven promotion strategy to amplify content on social media, search, display, video and mobile. 

You can improve your user base, enjoy increased traffic levels, improve campaign scalability, prospect for a more like-minded audience, and support higher levels of demand.

Address Tactical Campaign Opportunities

Apart from leveraging first party data to personalize end-user experience, you can also use insights around your current data assets to identify new data to feed into your data strategy. 

Use a content ingestion platform that allows you to use even second-party data, for instance, data of your advertisers to fill gaps and address tactical campaign opportunities. 

As a best practice in content ingestion, your content ingestion platform should be able to integrate first, second and third party data for more targeted actionable insights.

In conclusion

Content ingestion service providers allow publishers to import, collect, correlate, analyze and report data from various sources, including second and third-party content. You can use these insights for impactful decision-making and personalizing end-user experience and engagement with the content. 

One of the crucial aspects of any data ingestion software is the ability to extract data. The other is that it should allow for dataflow visualization. A simple and intuitive drag and drop interface will allow you to simplify and visualize complex data. Next, the content ingestion tool should be scalable to meet your data processing requirements in sync with business expansion. 

Content Ingestion, Content Ingestion best practices

Related Post

  • Digital Conversion Services

    Digital Conversion Services for Every Publisher

    By Gokulnath B | Comments are Closed

    The measure of intelligence is the ability to change —Albert Einstein This is the digital era where everyone is migrating to a digital environment. In order to stay competitive, every organization must adapt to theRead more

More Resources

  • Case Studies
  • Whitepapers
  • How To Guides
  • Point of View
  • Awards
  • Press Release
  • Podcast

Follow Us

Recent Posts

  • 25 March, 2023
    Comments Off on Top X Blended Learning Resources for Workforce Training and Development

    Top X Blended Learning Resources for Workforce Training and Development

  • 25 March, 2023
    Comments Off on What are the Blended Learning Best Practices in 2023?

    What are the Blended Learning Best Practices in 2023?

  • 25 March, 2023
    Comments Off on What is Interactive E-Learning and How to Implement it in Your Organization?

    What is Interactive E-Learning and How to Implement it in Your Organization?

  • 25 March, 2023
    Comments Off on All You Need to Know About Courseware Digitization Process

    All You Need to Know About Courseware Digitization Process

Categories

  • Digital Content Solutions
  • Digital Engineering & Technology
  • Digital Products & Platforms
  • Digital Transformation Services
  • Higher Ed & K-12 Solutions

Services & Solutions

  • Managed Cloud Services
  • Custom Software Development
  • eLearning & Training Solutions
  • Pre Press & Editorial Services
  • Higher Education Solutions

Products and Platforms

  • Kitaboo
  • Kitaboo Insight
  • Kitaboo College
  • Learning Management System
  • ePUB3 Conversion

Resources

  • Blog
  • Case Studies
  • Press Releases
  • How To Guides
  • Whitepapers
  • Point Of View

About Us

  • Our Clients
  • Contact Us
  • Awards
  • CSR Policy
  • Privacy Policy
  • Cookie Policy
Copyright © 2023 Hurix | All Rights Reserved.
  • Home
  • What we do
    • Digital Content Solutions
      • eLearning & Training Solutions
      • Higher Education Solutions
      • K-12 Content Solutions
      • Design, Animation & Video Services
    • Digital Content Transformation
      • Production Services
      • Pre Press & Editorial Services
      • Quality As A Service
      • Robotic Process Automation
    • Digital Engineering & Technology
      • Learning Technology Services
      • Managed Cloud Services
      • Custom Software Development
      • E-Commerce Solutions
      • Business Analysis as a service
    • Digital Platforms
      • Kitaboo
      • Kitaboo Insight
      • Kitaboo College
      • Learning Management System
  • Who we are
    • About Us
    • Life at Hurix
    • Careers
  • Who We Serve
    • Higher Education Institutions
    • K-12 Institutions
    • Enterprises
    • Publishers
    • Societies & Nonprofit Associations
  • Resources
    • Blog
    • Case Studies
    • How To Guides
    • Whitepapers
    • Point Of View
    • Awards
    • Press Releases
    • Podcast
  • Contact Us
Hurix Digital
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT