We have said goodbye to the times when learning was a one-size-fits-all affair. As learners crammed the classrooms, they were greeted by weary-eyed teachers explaining topics by applying the same strategies and techniques year after year.
Controlling such a classroom would be an arduous task since teachers usually could not identify individual students’ unique needs and preferences. Moreover, teachers got overloaded with the mundane tasks of report compilation and test preparation. Furthermore, all of these issues contributed to a lack of exclusivity and made education cumbersome.
In the 2020s, we have catapulted into the digital era. From how we order things to where we go to seek entertainment, everything is influenced by technology. Technologies like Artificial Intelligence (AI), Machine Learning (ML), Augmented Reality (AR), Virtual Reality (VR), etc., are disrupting the ordinary and making learning more personalized.
Since people are biologically wired to react to fast-moving objects more than stationary things, videos can quickly grab viewers’ attention and make learning more impactful. There are various ways to use video learning in K-12 education.
However, when it comes to producing a video, you might get overwhelmed by looking at the many types of videos you can create. For example, when you jump on the bandwagon to create educational videos, you will hear terms like educational explainer videos, how-to videos, promo videos, thought leadership videos, case study videos, demo videos, and whatnot.
When done rightly, an educational explainer video can pack the best features of all other video types to create a powerhouse of information in the most attractive way. Educational explainer videos are a must-have for creating future-ready lessons.
These crisp, brief, and impactful videos imbibe animations, music, sound, images, etc., making boring textual content more exciting. They engage students to understand concepts and apply them in real life.
The following sections enlist the top benefits of creating educational explainer videos to make your K-12 institution future-ready.
What is an Educational Explainer Video?
An educational explainer video assimilates the best practices of how-to videos, demo videos, animated videos, and case study videos to produce super-catchy, attractive, and crisp videos to engage learners. These videos explain complex and sensitive topics efficiently through stories.
These videos are also hugely popular not only in K-12 institutions but also among primary educational institutions, corporate firms, and adult educational institutions. Educational explainer videos are frequently referred to by people seeking information on complex science, maths, and language topics.
What are the Top Benefits of Educational Explainer Videos?
The following are some reasons why top K-12 educational institutions incorporate educational explainer videos as an integral part of their education strategy:
1. Harness the Power of Videos
It is a proven fact that videos grab learners’ attention more than text or lectures. Research shows that humans understand things better when they see them through their eyes. For instance, while we understand 83% of the things we see with our eyes, we internalize only 11% of what we hear, and a dismal 6% when we experience something through smell, taste, and touch.
Conservative estimates show that videos are at least twelve times more powerful than textual content. No wonder, YouTube, the world’s most popular video-sharing website, is also the world’s second most visited search engine/website.
Videos are here to stay and become more powerful. Hence, if you haven’t already made plans to produce fascinating educational explainer videos, it’s time to do so now.
2. Engage Students More
Students’ engagement is broadly divided into a behavioral, cognitive, and emotional engagement. Videos are proven to have a positive effect on all three engagement types.
Behavioral engagement evaluates how students engage with the institution by measuring their attendance and participation in class events. Explainer videos can catch their attention and improve attendance records.
Cognitive engagement refers to how focused the learner is on the taught topic. You can measure learners’ cognitive engagement by exposing them to tests through explainer videos. For example, you can create highly effective videos explaining a concept and asking questions about the concept being taught. As your students answer the questions, you can check their understanding to improve their cognition levels.
Emotional engagement refers to how interested the learners are in receiving the content you share. Since students generally get more engaged when they watch a story, educational explainer videos can hook them with something exciting and make them emotionally attached.
So, video-based education in general, and educational explainer videos, in particular, positively affect the three types of engagements mentioned above. You can easily improve the learning outcomes with video learning.
3. Videos are Everywhere
Statistics show that video-based learning is adopted by almost all educational institutions worldwide. A survey of K-12 institutions found that online educational videos have emerged as the most common eLearning material. In addition, over 90% of educational institutions accept that videos are a prime medium to enhance students’ satisfaction levels.
In another survey, 97% of teachers admitted that they show videos regularly in their classrooms to engage students and make learning easy. As much as 55% of them assign videos as homework. However, not everything is good about video-based learning. In a survey, 60% of teachers said they feel frustrated looking for appropriate content for students. Furthermore, almost 80% of teachers recognize that a dedicated website for accessing educational videos will be beneficial for both teachers and students.
This is where digital educational content delivery platforms like HurixDigital come into the picture. HurixDigital makes your video-based K-12 content creation efforts more streamlined and systematic.
You can harness the power of AI and ML to produce fascinating educational explainer videos and make your mark in the digital era. As learners understand the extra efforts undertaken by you to make learning more impactful, they become your loyal partners in expanding your business to new territories.
Creating educational explainer videos can be super fun when you know the best platform for creating such videos. Now that you know the top benefits of producing such videos, head to HurixDigital to make your K-12 institution future-ready.