Content creation is one of the best inbound marketing practices in today’s digital-first world, where customer engagement is paramount. Digital content creation that effectively yields revenue for your business by driving prospective customers to your website and retaining old customers through quality engagement is the pillar on which a successful marketing strategy rests.
Companies that use content marketing accomplish a six-fold increase in conversions compared to those that don’t. The right combination of creativity and strategic execution can differentiate your content from the clutter on the web today by boosting traffic to your website through social engagement and page views.
Digital content is a fluid digital marketing tool and an integral component of a sound marketing strategy, with 40% of marketers claiming that content marketing is crucial to their overall marketing plan.
When it comes to business growth, digital content can strengthen every stage of your content marketing funnel by driving profitable consumer action and establishing your brand. Creating SEO-optimized content is a research-intensive multi-faceted process that can be daunting and challenging if you don’t have a few tricks up your sleeve.
Look no further if you are wracking your brain to revamp your existing digital content creation strategy. We’ve compiled tried and tested tips you can adopt into your digital content creation initiative to improve the quality of your content in no time.
1. Define Your Goals
Your profitability hinges on defining your goals from the outset. Your objectives could be anything from increasing the number of site visits to producing more leads.
Each piece of content you create should support your objective with offline and online marketing efforts consistent with your brand story and relating to stages of your sales funnel to avoid losing track of your goal.
A shoppable social media post aims at driving lead generation through the sales funnel, while a case study builds a brand’s reputation.
Although the purpose served by different kinds of content varies, all of them, irrespective of social media posts, photos, blogs, and press releases, should align with your brand narrative and collectively contribute toward advancing your target and achieving the desired outcome.
2. Do Your Research And Optimize For SEO
Research is the cornerstone of any successful digital content creation project. It is imperative to conduct research and ascertain your content is accurate, up-to-date, and resonates with your target audience, whether you create an infographic, blog post, or email newsletter.
Adopt a distinctive style or incorporate new research citations to avoid merely reiterating what is already public knowledge and make your views stand out. Brainstorm possible digital content creation ideas by looking into recent trends and news related to your topic, and familiarize yourself with the competition.
Conducting an SEO study enables you to curate content optimized for search engine algorithms by indicating the volume of searches for a keyword phrase to determine whether it is financially feasible to develop content specifically for it.
Focus on relevant keywords that are realistically achievable with their monthly search volume (MSV) in alignment with your domain authority.
3. Identify Your Audience And Build Personas
The key to creating successful inbound content is to be aware of your intended audience, their obstacles, challenges, and apprehensions to present valuable content that addresses their pain points, answers their questions, and stories they are likely to engage with.
A buyer persona is a semi-fictional representation or generalized profile of your brand’s target audience or people who need your products or services and become customers.
Knowing your top audience and mapping out their personas helps you explore the interests and behaviors of your customers and gauge them on a deeper level to produce content tailored to their needs. You may establish various buyer personas by categorizing customers based on their needs and accordingly employ a customized digital content strategy for each of the buyer personas.
Forming buyer personas entails investigating your ideal audience by studying demographics, customer databases, internet surveys, and customer interviews, leveraging this data to construct content your real-life customers can connect with.
4. Visually Stimulating Content Integrating High-Ranking Elements And A Call-To-Action
Your content’s layout should draw people in- the structure smooth on the eye and in a format that is easy to consume.
Instead of a few lengthy paragraphs, you should incorporate several shorter ones to maximize response rates and add the most value for the readers. Strategically embedded high-resolution visuals throughout the content help break up long pieces of text, highlight key points, and bring life to an otherwise dry topic.
Adding headlines, graphics, and bullet points organically illustrates your idea with brevity and translates into engaging, concise, aesthetically pleasing content, simpler for readers to digest without losing interest.
Refrain from using jargon unless necessary, and include enough relevant information in a simple-to-navigate way. A call to action effectively piques the interest of individuals who want to delve deeper.
Popular search engines currently favor articles with a word count of 2,500 or more. However, your goal should be beyond simply using a lot of words- presenting information that is valuable, not merely long.
Your conversion rates and time-on-site metrics will thank you for it.
5. Repurpose Content to Expand Your Reach
A strategic content creator makes the most of the time and effort dedicated to research, writing, and editing to create the perfect blog post by repurposing his content.
A great article you wrote might have fallen out of date, but there is no reason to update and repost it to make it relevant again. You may rework existing content from a different perspective to appeal to another set of audiences to upgrade your ranking and reception.
Think laterally, and you will discover various ways to reuse content created by you.
The best place to start is by identifying popular topics and formats for your blog post and developing various content pieces centered around them. Apart from giving your audience more options to choose from, enlisting diverse content increases your reach and engagement.
Focus on the core message or story you want to narrate, and once you have that down, you can adapt this message for digital content creation from different points of view. This invaluable tactic enables you to optimize every piece of content you create, so you need not start from scratch every time you work on a new project.
When repurposing content, ensure it is contextually relevant while remaining creative to attach more value to your work and keep your audience engaged.
The Bottom Line
Delivering quality digital content that introduces consumers to the sales funnel and is insightful enough to create a lasting impression is imperative. If you are in the pursuit of new techniques to boost engagement with your target audience, not capitalizing on this tool would be a big mistake.
The built-in value makes digital content an indispensable element for any inbound marketing strategy. Regularly posting unique, insightful content and leveraging it across multiple platforms can enhance your social media presence, capture SEO rankings, and foster trust.
Are you looking to create quality digital content? Creating great content is just a few clicks away with Hurix Digital. We can help with a variety of different services related to creating digital content.
Contact us today to learn more.