A Space for Thoughtful 
About the Client
A multinational integrated energy company operating across Canada, the United States, and global markets, specializing in oil sands, crude oil, and natural gas production. Operating in complex and hazardous environments, the organization prioritizes safety, operational reliability, and workforce preparedness.
Challenges They Faced
Following a major organizational merger, the client inherited a legacy safety orientation program that no longer aligned with its evolving safety values, operational standards, and corporate identity. With employees and contractors working across diverse roles and locations, the organization faced a pressing need to standardize safety messaging while maintaining workforce engagement.
The client encountered several critical challenges:
- Safety Culture Integration: Harmonizing two distinct safety cultures into one cohesive, unified framework that aligned with the organization’s updated safety philosophy and brand values
- Low Engagement in Legacy Training: The existing orientation program lacked visual appeal and interactivity, making it difficult to maintain learner attention and knowledge retention
- Workforce Diversity and Accessibility Needs: The training had to cater to a wide spectrum of employees, ranging from field-based operational workers to corporate professionals, each with varying learning needs
- Consistency in Safety Messaging: The organization required a standardized training solution that would ensure every employee and contractor received the same critical safety guidance regardless of role or geographic location
Solutions We Offered
Hurix Digital partnered with the client to reimagine the safety orientation experience by creating a visually rich, immersive, and learner-centric digital training program that aligned with the company’s safety culture transformation goals.
- Progressive, Scenario-Based Learning Design – Hurix developed structured learning modules that gradually guided learners from foundational safety concepts to advanced risk mitigation practices. Real-life scenarios enabled employees to understand and apply safety protocols within practical job contexts.
- Visually Immersive and Interactive Learning Experience – The course integrated high-resolution imagery, motion graphics, and real-world workplace scenarios to bring safety principles to life. The engaging visual storytelling approach enhanced learner attention and improved understanding of complex safety procedures.
- Personalized Safety Learning Journey – Hurix introduced a custom learning map that allowed employees to navigate safety concepts through a structured and intuitive journey. This design reinforced contextual learning and helped employees relate safety practices to their daily work responsibilities.
- Inclusive and Accessible Training Delivery – The orientation program was designed to serve a diverse workforce, ensuring accessibility and ease of use across different job roles, skill levels, and work environments. The training was deployed on a user-friendly platform, enabling seamless access for employees across multiple operational locations.
Results We Delivered
- Business Goal & Context: The program was created after Cenovus acquired Husky Energy in 2021, inheriting a legacy safety course. The goal was to unify two merging companies’ safety cultures under one cohesive orientation — a clear, compelling business driver.
- Scale & Reach: The course was rolled out to all Cenovus employees and contractors across Canada, the U.S., and Asia Pacific — covering roles from on-site pressure truck operators to corporate VPs. It was hosted on Workday and Cenovuslearns.com, supported by multi-channel internal communications.
- Organizational Ambition: Cenovus’s stated goal was to reduce significant incidents and injuries to zero by 2025 — providing a strong aspirational metric the course was designed to support.