We help you determine whether the content on your website is suited to your audience and whether they find and understand it easily.
We know that content plays a crucial role in understanding and learning about the services and products of an organization; therefore, it is critical to test it thoroughly. When content testing is done correctly, it helps one gain a perspective on content quality, format, and presentation.
At Hurix, we perform various tests to help you present your content in the best possible way.
Our capabilities include
Readability is determined by the vocabulary, sentence structure, syntax, and font used. We help you make the content as easy to read as possible. We undertake surveys to get valuable feedback on the readability of content.
We also conduct The Flesch Reading Ease test, which calculates readability based on sentence length and word length, and the Highlighter test, which tests the tone of your text.
Good navigability means that visitors can find the page they are looking for easily. We determine your site’s navigability by measuring the number of pages the users visit, mapping out the behavior flow (how your visitors progress from page to page), and measuring the pages from which your visitors exit your website.
We improve the speed of your website by improving the time within which the server responds, by compressing image files, HTML, and JavaScript files, and by reducing redirects.
We offer two different versions of the same text and track user’s engagement on each one to determine which is more appealing.
Testing user experience is intertwined with a variety of other types of content tests. If the user has a negative attitude towards your website, there could be various reasons – content is too complex, the website is hard to navigate, design is poor and your webpage takes a long to load.
Methods to test user experience include
Collecting behavioral metrics – This includes time-on-page, number of page views, and conversions
Direct feedback from website visitors – Helps obtain data related to user attitude
We track users’ reviews of your product or service and measure the number of visitors returning to your website. Other common user experience research methods include surveys, interviews, user observation, card sorting, and usability tests.
Make sure your content resonates well with your audience.
Related Reading
By Cinimol Nair
11 October, 2021 Simulation training for sales professionals is primarily created to help them deal with a wide variety of real-world sales performance challenges. SimulationsRead more
By Cinimol Nair
11 October, 2021 Whether you are onboarding new hires, training your sales reps, providing on-the-job training, or upskilling your existing employees’ knowledge and skills, knowRead more
By Cinimol Nair
11 October, 2021 What is an instructional design strategy for eLearning? An instructional design strategy is a detailed plan on how an eLearning course willRead more
By Hurix
1 October, 2021 Michael D Wolf, PhD is Executive Vice President of EvermedTV, a medical-conferences-on-demand platform that is currently licensed by more than 30 societies to expand their reach and revenue globally. Michael has been a 3rd party publishing partner for medical societies for over 20 years. He was trained as a …
By Cinimol Nair
27 September, 2021 Change management is a term that has gained popularity in organizational settings to prepare and support employees to adopt a change inRead more
By Hurix
27 September, 2021 Steven Heffner is the Managing Director, Publications, for IEEE, where he oversees the Institute’s portfolio of scholarly journals, books, and magazines, including the award-winning IEEE Spectrum. Before joining IEEE in 2020, Steven was Vice President of Product Strategy at Wolters Kluwer Health, with responsibility …
By Hurix
24 September, 2021 Balasubbhramaniyam hosts the host of this podcast Scott Hanson. They discuss the name, why this podcast, who all will be joining in as guests, and what are the topics going to be discussed. This is a short intro podcast so make sure you tune in. Please subscribe so you don’t miss any episodes…
By Cinimol Nair
22 September, 2021 If you wish to provide a more flexible and personalized reading experience for all users, ePUB is one of the best formatsRead more
