By Darshan Shah
26 May, 2023 Digital content conversion has led to a change in the way we think about content. We’re no longer limited to just oneRead more
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Fostering Thought Leadership to the Next Level
We help you determine whether the content on your website is suited to your audience and whether they find and understand it easily.
We know that content plays a crucial role in understanding and learning about the services and products of an organization; therefore, it is critical to test it thoroughly. When content testing is done correctly, it helps one gain a perspective on content quality, format, and presentation.
At Hurix, we perform various tests to help you present your content in the best possible way.
Our capabilities include
Readability testing
Readability is determined by the vocabulary, sentence structure, syntax, and font used. We help you make the content as easy to read as possible. We undertake surveys to get valuable feedback on the readability of content.
We also conduct The Flesch Reading Ease test, which calculates readability based on sentence length and word length, and the Highlighter test, which tests the tone of your text.
Navigability
Good navigability means that visitors can find the page they are looking for easily. We determine your site’s navigability by measuring the number of pages the users visit, mapping out the behavior flow (how your visitors progress from page to page), and measuring the pages from which your visitors exit your website.
Speed
We improve the speed of your website by improving the time within which the server responds, by compressing image files, HTML, and JavaScript files, and by reducing redirects.
A/B testing
We offer two different versions of the same text and track user’s engagement on each one to determine which is more appealing.
User experience
Testing user experience is intertwined with a variety of other types of content tests. If the user has a negative attitude towards your website, there could be various reasons – content is too complex, the website is hard to navigate, design is poor and your webpage takes a long to load.
Methods to test user experience include
Collecting behavioral metrics – This includes time-on-page, number of page views, and conversions
Direct feedback from website visitors – Helps obtain data related to user attitude
We track users’ reviews of your product or service and measure the number of visitors returning to your website. Other common user experience research methods include surveys, interviews, user observation, card sorting, and usability tests.
Make sure your content resonates well with your audience.
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