By Sumesh Dhar
20 January, 2021 The pandemic outbreak has put everything on hold and even as we step into the year 2021, there is no visibility onRead more
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Digital Content Marketing
Blog
Fostering Thought Leadership to the Next Level
At HurixDigital, our Content Marketing Strategists take a thought through approach to design your content marketing campaigns. Our experience and expertise help us craft the perfect strategy to achieve your goals. We offer you a highly adept team of marketers, content creators, animators, graphic designers, creative writers and result-driven strategists who work with SMEs to deliver services that will meet and surpass your expectations. Our comprehensive content plan includes extensive research, ideation and execution of impactful content for all your marketing collaterals. Our Content Marketing services induce trust amongst your target audience which helps in generation of leads through the sales funnel for your business.
Content Creation
Content is what the internet is built from! More than anything else, the sheer driving force of your digital strategy has to be your content, to make it appealing. We build our strategy around content and therefore, we build the content interesting enough for people to share it! People trust you if they find your content worthy of their time. At Hurix, we believe in creating quality content that will attract search engine traffic. At Hurix, we believe in creating SEO-friendly content.
Types of content for SEO
Blog posts
Case Studies
Whitepapers
How-to-Guides
Brochures
Infographics
Slideshows
Glossaries
Product pages
Services pages
Content Strategy at HurixDigital
We help you define your content goals
We help you define content goals for your website and business. These goals will define what type of content should be created. This ensures delivery of relevant content to the readers and thus, adds value to their time.
We get to know your audience
Surveys and analysis helps us get a better idea about your frequent site visitors. Depending on this knowledge, we create content that will ideally appeal to their personas or characters. This is where we segment the audience and create targeted content.
Editorial calendar
We believe in giving ourselves plenty of lead time. Thus, once the target audience is known, the scheduling of content posting becomes important. This also includes what type of content it will be.
We conduct extensive keyword research and analytics
Listening through keywords, phrases, industry buzzwords, and competitor hashtags drive our content creation strategies. Attention to these details helps us deliver quality.
Analyze & re-assess
Briefing your site’s analytics regularly is important. This helps us know what SEO content is meeting the expectations. We carry out analytics to identify media elements that generate high traction and identify areas of improvement.
We create content that generates high CTR
The quality of your content determines if the user will click and proceed or bounce the page. We ensure high CTR through the content we create. The better your content, the more clicks you will get and the greater will be your chances to rank better on search engines.
We connect to customers through content
We create content to build trust amongst the readers and thus help you build a strong brand reputation. We provide value with our content and influence conversions and eventually increase the revenue through sales.
We create content that aids backlinks
Google considers high-quality backlinks a measure of credibility and trust. Our content creation is aimed at gaining high-quality backlinks from high-authority websites. This will help you rank higher on search engines.
We help you repurpose your content
The already existing content can be transformed into digital form and can be shared or published on various platforms by repurposing.
Services we provide for content optimization
- Creating Cornerstone content
- Research & Keyword Analysis
- High commerciality keywords
- Essential On-page SEO mechanisms
- SEO copywriting & Multimedia content
- Link building
Social Media Assets
Key Elements to develop Social Media Assets
Manage multiple accounts across various social media platforms
Receive reports of social media account’s analytics
Analyze your brand’s social engagement
Monitor comments and efficiently reply to them
Schedule posts to have a lasting impact on the audience
Collaborate with team members to derive consistent content
We believe in creating high-impact assets
We focus on creating a high-impact custom design and production of digital media assets that best complements the curated content. Be it banner images, carousels or infographics, Hurix has got it all to support long-form content.
We create a detailed log of your social media strategy
Digital presence across social platforms will boost your customer reach. However, if you have a team of people managing various accounts, it can be a tedious task to keep everyone on the same page. By maintaining a detailed log of your social media strategy we ensure everybody knows what needs to be done and how it needs to be done. This ensures quick turnaround and regular high-quality design output.
We optimize social media management through content
We build crisp content for various platforms. We manage content publishing and customer engagement all under one roof. This way we are able to post similar or identical content across social media platforms simultaneously.
We keep an editorial calendar for your brand
An extensive social media strategy is most likely to fall off-track! Hence, supervising your progress and making sure everything is going according to the plan becomes ever so important.
We provide reference documents to the social media team which proves beneficial to spot gaps, if any, or missed opportunities in your scheduled timeline for content publishing.
We monitor activity and engage customers
Monitoring all your social media activities gives you an insight into how things are panning out and what, if anything, needs to be done to enhance your social media marketing.
We use analytics to be aware and in sync with the trends
We drive analytics to identify which content or media elements are generating maximum online traction and which areas need further improvements. Tracking and monitoring competitor activities on various social media platforms to make informed decisions helps us be in tune with the latest trends.
We analyze our own strategy
The world is changing at a pace like never before and so is customer behavior. Thus, we believe that no strategy is ever perpetual. We analyze, adapt, and improvise.
Marketing Collateral & Design
Our two decades worth of experience serving 250+ clients across the globe enables us to be a trusted Marketing Collateral & Design partner for your business.
At HurixDigital, we strive to make your business achieve the desired consistency and professionalism through content. Our marketing collateral & design service will help your business reduce the time to market your product while increasing the efficiency. We use various media materials to promote your products and services.
More than just marketing
We do not limit the use of marketing collaterals just to generate leads, we thrive to make your business a memory your customers will always cherish! Through collaterals, we aim at spreading a grand awareness about your business followed by helping your audience to consider and decide why they should choose you. This is how we create loyal customers for your business.
Marketing Collaterals & Design services at Hurix
AWARENESS
Branded Content
e-books
Infographics
Event Magazines
Blogs
CONSIDERATION
Case Studies
White Papers
Brochures
Catalogs
DECISION
How-to-Guide
Proposals
Presentations
E-mails
LOYALTY
Newsletters
Member Magazines
Corporate Magazines
We create a perfect blend of technology & innovation
We create interactive PDFs to provide product information through the right mix of technology & innovation. The addition of interactive features brings your content to life. This enhances the reader experience and they are more likely to take a keen interest in your content.
We reduce effort & cost
We reduce effort & cost by designing a digital & fully responsive web version of the print brochures for direct web integration.
We revamp & upgrade
We analyze the existing design and content of your business, and if need be, revamp and upgrade it across marketing verticals. This helps us close any gaps that were present in content communication.
We create awareness through collaterals
We curate collaterals to educate your prospective customers about their existing problems and articulate their needs for effective results and thus, drive them to start looking for efficient solutions. This is where creating awareness about your products and services proves handy. We curate branded content, e-books, infographics, event magazines, and blogs to create awareness amongst your prospects.
Consideration through collaterals
After making your prospects aware of their problems and needs, we then push your products and services while they are thinking about their options. We use effective communication through collaterals to help them inch towards your business offerings. We put case studies, white papers, brochures, catalogs at their optimum use to promote your offerings.
We help prospects derive at a decision
When your prospects are aware of the available services to choose from, we educate them about the benefits of your products and services. We highlight the specific features they are looking for in a product/service. We send out detailed proposals and follow up through re-engagement e-mails.
We find you loyal customers
We make efficient use of collaterals to keep your current users engaged and convince them to continue using your product or service. We keep them up to date on industry news with corporate magazines and member magazines. We keep them informed about new features or product updates through newsletters.
Aspiring to become a reliable go-to-source of information for your audience?
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