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Case Study

Hurix Digital Improves Ice Road Driving Awareness for an Energy Leader with a 40-Minute Training Course

Client Overview

Our client, a leader in the energy sector with operations in the challenging northern regions of North America, required a solution to train employees driving on hazardous ice roads. With thousands of employees and billions in revenue, ensuring the safety of their workforce is a top priority.

The Challenge

Imagine driving on a road where the surface beneath you could literally crack at any moment. This is the daily reality for thousands of employees working in the harsh northern regions of North America.
Our client faced a chilling dilemma: how to keep their workforce safe on some of the world's most treacherous roads. Their main challenges were:
  • Provide employees with the knowledge to recognize common ice road hazards
  • Empower drivers with the skills to mitigate risks and avoid accidents in hazardous driving conditions
  • Develop an eLearning solution that would effectively communicate critical safety information while keeping the attention of the employees in a practical, hands-on manner

Our Solution

Hurix Digital crafted a meticulously designed interactive eLearning course that provided:

1

Real-life, Scenario-Based Learning

  • Real driver experiences and practical insights for on-the-job application

2

Immersive Learning Content

  • Videos, image-based animations, and real-shot scenarios to highlight common hazards such as traffic risks, environmental challenges, and driver mistakes like speeding

3

Engaging Design

  • Custom visual templates, industry-relevant navigation icons, and an interactive interface that maintained user attention while delivering critical safety information

4

Practical Insights

  • Interactive lessons on recognizing road surface risks, mitigating speed-related dangers, and reacting to severe weather conditions The course also featured interactive elements and assessments to ensure retention and application of the content, making the learning experience both practical and engaging for employees.

The Result

Did You Know?

Over 1,300 people are killed and more than 116,800 people are injured in vehicle crashes on snowy, slushy or icy pavement annually.

The interactive Ice Road Safety course delivered significant improvements across multiple
areas:

  • Increased Safety Awareness: The course successfully heightened awareness among employees, making them more attuned to common ice road hazards. Employees gained practical skills for safe navigation and risk mitigation.
  • Reduced Accidents and Risks:By teaching employees how to identify and avoid hazards, the course helped reduce accidents on the road. The scenario-based design allowed employees to apply what they had learned in real-world settings.
  • Improved Engagement and Knowledge Retention:The combination of real-life scenarios, immersive visuals, and practical examples resulted in high levels of engagement. Learners retained the information better due to its relevance and direct application, leading to improved safety practices across the organization.
  • Positive Feedback from Employees and Stakeholders: Both learners and business owners provided overwhelmingly positive feedback, praising the course’s interactive, engaging, and relatable content. Drivers, in particular, appreciated the real-life insights, which connected theory with practical road experiences.
  • Company-Wide Adoption: The course's success led to its integration into the company’s broader safety training program, equipping all employees with the knowledge needed to operate safely. This proactive approach has contributed to the company’s overarching safety objectives.

Client Testimonial

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