Benefits of Using AI-Enabled Typesetting for Designing Your Fashion Catalog
Catalog design in fashion bridges the gap between creative curation and buyer engagement, giving key information about a brand’s products to the customers. Similarly, typesetting informs and expresses a brand voice in the most subtle yet effective manner.
The latest precedence of AI-enabled typesetting in the editorial context of fashion has taken the industry by storm. From high-contrast serif typeface to letter band that marks top-notch branding, typesetting is a powerful tool to elevate your fashion catalog design in a highly creative and competitive market.
Read on to learn more about AI-enabled typesetting in the fashion industry with its high-end benefits in designing a fashion catalog!
Table of Contents:
- How AI is Transforming Business in Fashion?
- Role of AI-Enabled Typesetting in Catalog Design of Fashion Industry
How AI is Transforming Business in Fashion?
The fashion industry has witnessed notable advancements in artificial intelligence (AI), revolutionizing multiple facets of the business, from creation and manufacturing to marketing and customer service.
AI in fashion design can examine enormous volumes of data from social media, fashion shows, and online purchasing to forecast upcoming fashion trends. This aids in keeping designers and companies ahead of the curve and creating products that appeal to customers.
Additionally, AI typesetting algorithms are paving the way for curating visually appealing and attractive catalogs, which are the key to driving the purchasing process.
Consequently, the size of the global AI in the fashion industry is anticipated to increase at a Compound Annual Growth Rate (CAGR) of 40.8% over the forecast period, from USD 228 million in 2019 to USD 1,260 million in 2024.
Role of AI-Enabled Typesetting in Catalog Design of Fashion Industry
The fashion industry has seen a considerable transformation due to typesetting automation and AI-powered typesetting. These days, typesetting a catalog involves a few elements, including choosing a font, changing the font size, establishing margins, adding photos, and other visual components.
Let’s discuss each element of AI-powered typesetting in catalog design and its distinct benefits.
1. Choosing the Right Typeface that Defines Your Brand
Your fashion brand or business will benefit greatly from carefully considering typeface and font selection since you want your typefaces to be easily readable and generate pleasant emotions.
Optimizing and choosing fonts is one of the advantages of sophisticated typesetting methods. AI typesetting algorithms can automatically assess the catalog’s content and context and recommend suitable fonts.
Depending on user preferences, some sophisticated AI-assisted typesetting tools can also recommend fonts and other relevant features. The AI algorithms make recommendations for high-level customization based on comments and encounters from the past.
2. Incorporating Proper Text Size
A crucial component for creating an impression on users is ensuring your typesetting quality is clutter-free and top-notch. AI-enabled typesetting services ensure that your catalog’s content user experience is not hindered by your design or font selection.
The use of larger typefaces by typesetters these days to create a dramatic visual effect is a striking illustration of it. They inform the audience of the content’s intended purpose while retaining the immobility of the text.
This is mostly done by maintaining a text size hierarchy throughout the entire page.
3. Finding the Right Color and Tone of the Text
Color is a powerful typesetting and design tool that may immediately affect user experience by setting the tone of the catalog design. Designers occasionally underestimate the strength of textual content compared to their designs.
Because of this, people may use extremely bright or muted colors when formatting text, which makes it harder to read and understand.
One of the crucial characteristics of AI-enabled typesetting is that it lends a personality to your text by using different elements of color, tone, contrast, and more. It can make your fashion catalog look playful, classy, or luxurious.
Typesetters make use of specific color contrast to reflect a brand voice. May it be a special spring collection or a cocktail-themed party dress advertisement, the right typefaces can be used to imply added meaning and character to the catalog design.
Striking the right balance in design is difficult yet vital to curating a unique fashion.
4. Designing an Eye-Catchy Layout for the Catalog
AI typesetting algorithms take care of intricate catalog design elements such as drop caps, page borders, decor, etc., to ensure the creative integrity of the content. Every paragraph’s initial letter is capitalized thanks to the automatic drop cap detection mechanism.
Drop cap positioning can be automatically suggested by AI algorithms based on context and content arrangement. To attract attention, the first letter can also be made larger or colored differently if necessary.
With ornamental style settings, other aspects like borders, graphics, white space, etc., can be visually adjusted. The installed database can recommend suitable styles that complement the overall design of the catalog.
5. Ensuring Uniformity of Style Throughout the Catalog
AI-enabled typesetting may access already configured brand image specifications and design guidelines. The rules are quite detailed and consider the brand image in all aspects, including color, logo, size, spacing, and typeface.
After that, AI typesetting guarantees that every other aspect of the catalog adheres to the brand image. For example, it might alter the font color in some areas to fit the brand image.
AI not only maintains brand consistency but also checks for compliance. It can identify any deviations from the pre-requisite standards and brand guidelines.
6. Enhancing Image Optimization for Proper Coherence
Many machine learning approaches are used in the processing and optimization of images with AI innovation in typesetting. These methods can perform a wide range of functions, including processing, resizing, enhancing, and image analysis.
When typesetting, AI can make placement and positioning recommendations for images by taking into account many aspects, such as aspect ratio, surrounding words, visual coherence, etc. This elevates the overall coherence and visual aesthetic of the catalog content.
AI in typesetting is assisting fashion companies in revolutionizing their publishing operations by increasing productivity, teamwork, and output quality. Technology and human interaction work together to ensure that a high-quality catalog design is created.
If you are looking for typesetting services to design your catalog, get in touch with Hurix Digital. Whether it’s simpler pagination levels or intricate design tasks, our typesetters have vast experience working on typesetting with automation tools. We’ll work with you to create the ideal page layout so that your readers have the greatest possible experience.
Gokulnath B is the Associate Vice President – Editorial Services. He is PMP, CSM, and CPACC certified and has 20+ years of experience in Project Management, Delivery Management, and managing the Offshore Development Centre (ODC).