Subject Matter Expert – Digital Marketing

We are seeking a highly skilled Subject Matter Expert (SME) with comprehensive expertise in Digital Marketing, including growth marketing strategy, AI-driven personalization, campaign management, and marketing analytics. The ideal candidate brings real-world experience running end-to-end digital campaigns combined with the ability to teach modern marketing
practices compellingly.

A Day in Your Life:
● Analyze/create learning objectives for each course.
● Review/create Course Outline for each of the courses.
● Review video scripts (7–9 per course) and confirm technical accuracy of the content, suggest edits and updates as required. Incorporate one round of internal and client feedback.
● Provide relevant static or recorded demos/screencast to be integrated in the videos.
● Incorporate one round of internal and client feedback.
● In case of AI/software/tool-based courses, suggest relevant freeware. Write/review and test the codes to check.
● Review readings (4–6 per course, each up to 1200 words) and confirm technical
accuracy of the content, suggest edits and updates as required. Incorporate one round of internal and client feedback.
● Create hands-on activities (1–2 lab or any other client preferred format) per course.
● Incorporate one round of internal and client feedback.
● Review practice quiz and graded assessments (5 files, each comprising 5–10 questions) and suggest suitable edits, confirm technical accuracy. Incorporate one round of internal and client feedback.
● Record talking head videos (onsite/virtually on Zoom) for each course. There will be approx 20– 25 minutes of video recording involved per course. Incorporate one round of internal and client feedback.
● Provide digital signatures to be included on the client platform.
● For all reviews – validate the content accuracy and provide recommendations/suggestions, write/re-write to fill content gaps as necessary, write/test codes and labs, incorporate 1 round of internal feedback and 2 rounds of client feedback.
● Be available for client discussions and content discussions as and when required.

Skills in the Spotlight:
● Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
● 5+ years of proven experience in digital marketing roles with measurable campaign outcomes.

● Strong expertise in growth marketing, marketing attribution, and customer lifecycle strategies.
● Hands-on experience with marketing automation platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud.
● Solid understanding of AI personalization tools, programmatic advertising, and audience targeting.
● Experience managing cross-platform campaigns across search, social, email, and content channels.
● Proficiency in marketing analytics tools such as Google Analytics, Looker Studio, or similar.
● Strong knowledge of content strategy, SEO fundamentals, and content performance measurement.
● Excellent creative thinking, communication, and presentation abilities.
● Certifications such as Google Ads, HubSpot Marketing, Meta Blueprint, or equivalent are a plus.
● Prior experience in marketing training, coaching, or building marketing playbooks
is preferred.

Keen to know more, reach out to Rohit Naik at ussourcing@hurix.com