Hurix Digital Rolls Out Ingenious Sales Simulations for Major FMCG Player in Under Six Weeks

Mumbai, Maharashtra, India — Recently, Hurix Digital partnered with a global FMCG Company that needed a solution to develop interactive sales simulations in less than six weeks. As a partner in the content and learning tech space, we fully understood the challenges of developing high-impact and consistent learning solutions for a sales force dispersed around the globe. 

The company had traditionally delivered sales training solutions using a range of product media – live instructor-led workshops, PDFs, classroom deliveries, etc. – with limited opportunities to provide practical readiness, requiring considerable time and effort. To stay competitive in an ever-changing FMCG environment, the Company began looking for scalable digital learning solutions, such as simulations that replicate and immerse colleagues into real-life selling situations in real-time.

Hurix Digital immediately began launching the first set of modules, a dynamic suite of sales simulations for vast customer interactions, objection handling, product positioning, and more. Developed using scenario-based branches, the modules provided the participants with the above learning sequences and follow-up feedback to guide their learning paths through key competencies. The Company, Hurix Digital, also provided the participant with richer media content, branching-diagnostic dialogue, good decision paths, media access on tablets and mobile, and face-to-face learning.

Hurix Digital provided a complete learning package that is fully SCORM compliant and is integrated with the client’s LMS in under six weeks. The results are impressive. The simulation reduced the average onboarding time by almost 30% and enhanced trainees’ responsiveness to customer objections during field trials. Sales managers provided feedback that confident and capable sales reps reached quota faster and received compliments from both the learners and the leadership.  

Julia Suk, Senior VP, Enterprise Sales, said, “Our collaboration was all about speed, accuracy, and relevance. By prioritizing realism and logical sequencing, we designed modules that simulate field experiences so they can be used effectively from day one.”

Read the full case study here: Hurix Digital Develops Ingenious Sales Simulations for FMCG Leader

About Hurix Digital

Hurix Digital is transforming how digital content is experienced globally. With 25+ years of experience innovating digital publishing technology, Hurix Digital powers business agility for leading publishers and corporate organizations globally with our mobility and digital content solutions. More than 10 million users across 25+ countries in 20+ languages experience Hurix Digital daily.

Hurix Digital works with customers worldwide to design & develop digital learning & content solutions for the 21st-century learner. An end-to-end digital content solution provider, they create, publish, and distribute engaging digital content across traditional and newer mobile platforms, formats, and devices. They offer a wide range of eLearning services and technology solutions, making them the ideal destination from design to delivery of digital content.