Mumbai, India – A major global medical company just completed an accessibility overhaul that’s setting new benchmarks for healthcare content. Hurix Digital led the transformation, bringing their EqualSense AI technology and ARIA expertise to tackle one of healthcare’s toughest challenges: making complex medical information accessible to everyone.
The project started with a simple realization. Medical content isn’t like other digital content. Patient leaflets are packed with dosage instructions. Diagnostic charts filled with critical data. Interactive symptom checkers that could guide treatment decisions. Traditional accessibility tools just weren’t cutting it for this level of complexity. The medical company knew they needed something different.
“You can’t treat healthcare content like a standard website,” explained Gokulnath Balasubramanian, Vice President of Content Transformation at Hurix Digital. “When someone’s trying to understand their medication or treatment options, accessibility becomes a matter of health equity. Our partnership shows what happens when you combine AI innovation with genuine healthcare understanding. We’ve built something the entire medical industry can learn from.”
The client’s digital team witnessed the transformation firsthand: “Hurix’s expertise in accessibility has made a significant impact on our products. We can now confidently provide accessible solutions to all our users.”
Think about thousands of medical illustrations, each packed with essential information for patients and professionals alike. Hurix Digital’s EqualSense AI processed every image, creating medically precise alt text. This system goes beyond generic labels. EqualSense understands the difference between a dosage chart and an anatomical diagram, crafting descriptions that preserve critical medical details.
The team wove ARIA landmarks throughout the platform like a digital roadmap. Navigation became intuitive for screen reader users. Health assessments, medication calculators, and appointment systems all got tailored ARIA implementations.
Then came the visual elements. Healthcare demands exceptional clarity. Warning labels can’t be subtle. Dosage information must stand out. For critical medical content, the team achieved WCAG 2.1 AAA contrast levels. Because when you’re dealing with health information, “good enough” isn’t good enough.
The true measure of success came from patients themselves. Patient feedback. People reported feeling more confident managing their health information independently. The platforms that once created barriers now empower users. A focus on accessibility ended up improving usability, navigation, and content structure for everyone.
About Hurix Digital
Hurix Digital is transforming how digital content is experienced globally. With 25+ years of experience as an innovator of digital publishing technology, Hurix Digital powers business agility for leading publishers and corporate organizations globally with our mobility and digital content solutions. More than 10 million users across 25+ countries in 20+ languages experience Hurix Digital every day.
Hurix Digital works with customers worldwide to design & develop digital learning & content solutions for the 21st-century learner. An end-to-end digital content solution provider, they create, publish, and distribute engaging digital content across traditional and newer mobile platforms, formats, and devices. They offer a wide range of eLearning services and technology solutions, making them the ideal destination from design to delivery of digital content.
