What if Your Next Big Trillion Market was Hiding in Plain Sight

What if we tell you you read it right?

Discover the $1.9 trillion accessibility opportunity that 95% of businesses are ignoring (GASP)!

Here’s a number that will change how you think about your business: 1.3 billion people worldwide have significant disabilities. That’s not just a random number! It is the world’s largest minority market, representing $1.9 trillion in annual purchasing power.

Yet 95% of websites and digital products completely exclude this massive audience. While your competitors scramble for tiny market share improvements, this entire market segment sits wide open, waiting for businesses smart enough to build accessible experiences.

What if we told you that the disability market is:

• Larger than the entire GDP of Canada
• Growing 3x faster than the general population
• More loyal to brands that serve them well
• Less price-sensitive than average consumers

Most businesses overlook one key point: accessibility isn’t just for helping people with disabilities. Designing accessible products benefits everyone, enhancing overall user experience, and that’s where the true value lies.

Need More Reality Check?

Right now, your digital presence is probably leaving money on the table:

• 71% of users with disabilities leave websites immediately if they’re not accessible
• Accessibility lawsuits increased by 320% in the past three years
• Companies lose $6.9 billion annually to inaccessible digital experiences
• 86% of accessibility issues are preventable with the right approach
• Only 3% of websites meet basic accessibility standards

While your competitors see accessibility as a cost center, you’ll understand it as a growth engine. The accessibility market isn’t going anywhere. It’s growing, it’s spending, and it’s waiting for businesses that understand opportunity when they see it.

Download this comprehensive market intelligence guide and learn why forward-thinking companies are treating digital accessibility as their secret growth strategy.

Complete the form below to access insights that could reshape your entire business approach!