FOR IMMEDIATE RELEASE
Mumbai, India – July 7, 2025—Hurix Digital, a digital solutions provider, partnered with a fast-growing wellness tech company to design and develop a next-gen AI-powered mobile fitness app. The new platform helped the client shift from a web-first model to a mobile-first engagement engine, delivering hyper–personalized fitness journeys, seamless wearable integration, and a 60% increase in user retention.
The client, a rising global health and wellness player, wanted to enhance user experience and customer loyalty by launching a native mobile app that matches modern fitness consumption habits. Hurix Digital was chosen for its expertise in building scalable, cloud-native mobile applications and product engineering for consumer-facing platforms.
Hurix followed a human-centered discovery process that included user research, stakeholder interviews, and market benchmarking. The result was a sleek, intuitive mobile experience built using React Native for cross-platform delivery. The app had an intelligent personalization engine powered by machine learning, gamified progress tracking, real-time community features, and seamless integration with wearables like Apple Watch, Fitbit, and Garmin.
“We wanted to help the client build a better fitness app. We wanted to create a daily engagement companion tailored to each user’s fitness goals, habits, and data,” said Srikanth Subramanium, CEO of Hurix Digital. “We are proud to have delivered a product that transformed the user journey and gave our client a competitive edge in the crowded health tech space.”
The app’s backend infrastructure was built on a cloud-native, microservices-based architecture that enabled on-demand scalability and faster deployment cycles. Hurix Digital also delivered a custom analytics dashboard for the client’s business teams to monitor user behavior and real-time content performance.
“Working with Hurix Digital was a game changer. They helped us turn our vision into a flagship mobile product that delights our users and drives our business forward,” said the client’s Chief Product Officer. “The new platform has reshaped our retention metrics, brought in new premium subscribers, and elevated our brand in the digital wellness space.”
Hurix Digital partners with global enterprises to drive innovation in digital health, education, publishing, and workforce transformation. With capabilities in AI, product engineering, and cloud technologies, Hurix Digital delivers business outcomes through experience-led digital solutions.
About Hurix Digital
Hurix Digital is transforming how digital content is experienced globally. With 25+ years of experience innovating digital publishing technology, Hurix Digital powers business agility for leading publishers and corporate organizations globally with our mobility and digital content solutions. More than 15 million users across 42+ countries in 20+ languages experience Hurix Digital daily.
Hurix Digital works with customers worldwide to design & develop digital learning & content solutions for the 21st-century learner. An end-to-end digital content solution provider, they create, publish, and distribute engaging digital content across traditional and newer mobile platforms, formats, and devices. They offer a wide range of eLearning services and technology solutions, making them the ideal destination from design to delivery of digital content.
Media Contact
Chirag Parmar
chirag.parmar@hurix.com
+91 9029142924
