5 Reasons Why You Should Use AI-Powered Closed Captioning for Your Business
As more and more businesses make a shift to digital, it becomes paramount to be more inclusive and consider the needs of all audiences. And this is why closed captioning is important!
Closed captioning has always been considered a critical tool for making digital content accessible to all and aiding in the comprehension of audiovisual content. However, the last few years have seen it undergoing a phenomenal transformation with rapid advancements in artificial intelligence (AI).
Today, AI-enabled closed captioning plays an integral role in enhancing accessibility to all users, and it offers a range of exciting benefits to businesses as well. In this post, we will discuss more about AI-powered close captioning and why you should use it for your business.
Table of Content:
- What are Closed Captions?
- Five Reasons To Use AI-Powered Closed Captioning for Your Business
What are Closed Captions?
Closed captions are nothing but a text-based representation of the audio content in a video. Apart from including the spoken words, closed captioning also includes relevant sounds and other music cues.
While closed captioning was primarily created as a tool of video accessibility to help people with hearing impairments, it can be used in a variety of other scenarios as well. Captions, for instance, can be read even when audio is unavailable or when the viewers are in a noisy environment.
Five Reasons To Use AI-Powered Closed Captioning for Your Business
Closed captioning comes with a range of interesting benefits for businesses, such as better accessibility, improved SEO, or wider customer reach.
Here are some of the reasons why businesses should consider adding closed captions to their content:
1. Enhances User Experience
AI-powered closed captioning uses artificial intelligence technology to offer a range of features and improve the overall user experience.
For instance, the automatic speech recognition (ASR) feature allows transcriptions to be done in real-time, thus eliminating the need for manual captioning.
This also means that users do not have to wait and can instantly access captions to enjoy their video content without interruption. In addition to this, AI algorithms also help generate captions for archived content.
This helps in making the previously inaccessible material easily available to all users. It also provides an excellent opportunity to reach a wider set of audience and ensures that content is accessible to everyone.
2. Helps Improve Accessibility
With over 5% of the world’s population suffering from hearing loss, it’s important to make sure that the video content is available to everyone, regardless of disability. One of the other key benefits of AI-powered closed captioning is that it allows all individuals to equally enjoy the video content that the business produces.
Whether it’s customers with hearing impairments or any other similar disability, close captions ensure that you’re not excluding these individuals from your messaging when you offer more accessibility measures.
This means that the businesses that offer video captioning help consumers easily follow their videos and gain the same information as everyone else. Including close captions demonstrates inclusivity and accessibility in your videos and webinars, and it enables everyone to engage with your content.
3. Indexing for SEO
AI-enabled closed captioning can also help businesses improve their search engine optimization (SEO) efforts.
This is because closed caption in AI offers additional text that can be indexed by top search engines such as Google, which can help improve both the visibility and ranking of the content in search results.
By using closed captioning in digital content such as videos and audio, businesses can demonstrate their commitment to inclusivity and accessibility while also improving the user experience, complying with legal requirements, and increasing engagement, conversions, and SEO.
4. Help Keep Compliance In Check
One of the other important reasons to follow AI-based closed captioning is the fact that it allows businesses to keep in line with region-specific regulations and compliance. An increasing number of countries mandate businesses and content creators to include subtitles and captioning in the content they offer to users.
Apart from ensuring that your business keeps compliance in check and follows all the regulations, offering closed captioning in the content also enables you to show your efforts and commitment towards building a website or offering content that follows the required standards of web accessibility and inclusivity.
Yet another advantage of AI-powered video captioning is the ease of understanding it offers to users with difficulty in understanding spoken language, such as people with various learning disabilities.
5. Users Spend More Time With Video Watch Time
AI-powered closed captioning is an excellent way to ensure that users spend more time watching videos on your website due to ease of understanding the content.
Data also supports the fact that captions increase video views by 12% as compared to videos without captions.
It is, therefore, quite important to include an AI-powered live captioning feature on the video content you offer to the users, along with a video autoplay feature that is generally available on almost all platforms.
AI today is completely transforming closed captioning, making it much more accurate, accessible, and efficient. Captioning, which was earlier considered a time-consuming manual task, can now be easily automated, enabling quick and immediate access to video content for all users.
While there are still some challenges to deal with, advancements in AI technology can be instruments for further improving the accuracy of closed captioning and expanding its capabilities.
The future of media captioning services and AI-enabled closed captioning looks quite promising, offering an inclusive audiovisual experience to users with hearing impairments and other similar disabilities.
If you are looking to enhance your business videos using the best captioning services, look no further than Hurix Digital. We have both relevant experience and expertise in creating closed captions for business as well as educational video content.
At Hurix Digital, we have a talented team of professionals with rich experience in the field of closed captioning. It can help you enhance user experience with detailed and perfectly captioned videos as per your unique business needs.
Contact us to learn more about Hurix Digital.
Gokulnath B is the Associate Vice President – Editorial Services. He is PMP, CSM, and CPACC certified and has 20+ years of experience in Project Management, Delivery Management, and managing the Offshore Development Centre (ODC).