Hurix Digital Launches Interactive Training Solutions for Pre‑Sales Consultants

Mumbai, Maharashtra, India — Hurix Digital is a global provider of digital content and technology solutions and has partnered with a leading enterprise client to co-design and deliver a range of training solutions for pre‑sales consultants. The project’s overall goal was to provide training solutions to enhance the pre-sales capability with engaging, real-world learning experiences that would improve consultant performance and customer engagement. 

The client faced an increasing challenge of providing standard and applicable training to retain pre-sales teams across global regions. The existing self-directed learning methods, slide decks with the occasional workshop, were insufficient to build confidence with live demos and objection management, or even technical deep dives. The project required a modern, immersive solution to bridge the gaps. 

Hurix Digital created a suite of engaging modules that emulate realistic pre-sales scenarios. Participants engage with transacting branching dialogues, react to objections that participants bring to the scenarios, and practice positioning through engagement role-play learning. The platform design included video demonstrations, knowledge checks, and scenario-based assessments, all of which are SCORM compliant and integrated into the organisation’s LMS. 

Since deploying the platform, there has been an increase in engagement and competency. Pre-sales consultants regularly report elevated confidence levels when conducting client pitches, while managers report enhanced demo effectiveness and improved speed to readiness in the field. This shift from a theoretical experience to a real experiential learning model is changing the approach sold by many pre-sales consultants to their role, and achievable sales team readiness, and finding successful input to their business pipeline.

“Our pre-sales teams feel far more prepared and confident,” said the client’s Head of Sales Enablement. “Hurix Digital’s training completely changed our approach. It’s practical, measurable, and closes skill gaps.”

Julia Suk, Senior VP – Enterprise Sales, was ecstatic with the success and said, “With these training solutions for pre‑sales consultants, we’ve created realistic and engaging learning experiences. This scenario-based training helps professionals perform better in the field and serve clients more effectively.”

Read the full case study here: Training Solutions for Pre‑Sales Consultants

About Hurix Digital

Hurix Digital is transforming how digital content is experienced globally. With 25+ years of experience innovating digital publishing technology, Hurix Digital powers business agility for leading publishers and corporate organizations globally with our mobility and digital content solutions. More than 10 million users across 25+ countries in 20+ languages experience Hurix Digital daily.

Hurix Digital works with customers worldwide to design & develop digital learning & content solutions for the 21st-century learner. An end-to-end digital content solution provider, they create, publish, and distribute engaging digital content across traditional and newer mobile platforms, formats, and devices. They offer a wide range of eLearning services and technology solutions, making them the ideal destination from design to delivery of digital content.