The key to unlocking maximum organizational efficiency is contingent mainly upon automation. Its advantages in an enterprise extend far beyond that.

Statistics reveal how the introduction of automation can also have a positive effect on other aspects of a business. For instance, it can help employees save 10% to 50% of their time previously spent on manual tasks.

Today, when Artificial Intelligence (AI) has emerged as a formidable ally, there are many ways for a business to harness these benefits for growth.

But without human expertise? That’s not possible.

So, in this blog, let’s learn what a subject matter expert (SME) is, their importance, and how a business can leverage the merged proficiencies of SMEs and AI to churn out the full potential!

Table of Contents:

What is a Subject Matter Expert (SME)?

A subject matter expert (SME) is a seasoned professional with proven expertise in a particular field or subject. Their profound knowledge and understanding of the specific topic surpasses that of an average individual, thus establishing them as experts in the said domain.

In business, an SME can belong to a wide range of areas. For instance, they can belong to fields of essential business functions like marketing, finance, human resources, operations, information technology (IT), and more.

Specifically in terms of AI and automation, these SMEs can significantly impact domains like data analytics, machine learning, automation engineering, and AI development, among others.

Six Types of Subject Matter Experts

SMEs can provide a range of services based on their specialization and industry-specific expertise. Subject matter expert examples include:

1. Technical Subject Matter Expert

The responsibilities of a technical subject matter expert involve assessing organizational needs and suggesting appropriate technical solutions. They also need to supervise the creation, evaluation, and application of various software solutions.

2. Social Media Subject Matter Expert

A social media SME is knowledgeable about more particular topics than merely how to develop a social strategy or influence followers. Instead, this SME concentrates on a specific social media channel, like an Instagram strategy for accounts belonging to online eCommerce businesses.

3. Project Managers

SMEs can also operate in project management, assisting organizations in overseeing complicated tasks that call for expertise in a certain field. For instance, an SME in the construction industry might work on significant construction initiatives, contributing knowledge in planning, organizing, and budgeting.

4. Content Building Subject Matter Experts

SMEs can produce subject matter content for various use cases, including technical manuals, advertising collateral, and educational resources. The role of subject matter experts as writers or editors includes curating content, which calls for specialized knowledge in a certain topic domain.

5. Consultants

Consultants can be hired to create a new program in the same way that project managers do. For instance, if the human resources department wants to start a recruitment and retention program, they might hire an SME to advise them on best practices and ensure they’re on the right path.

6. R&D Subject Matter Expert

SMEs can participate in research and development, assisting businesses in creating the latest products and services. For instance, an SME in the drug sector might work on developing novel medications or medical equipment.

Importance of Subject Matter Experts (SMEs)

Due to their distinguished expertise and experience, SMEs can often augment business operations to bring out their best.

Thus, the inclusion of one in the team can significantly impact how well the business performs. Apart from that, here are some other reasons why having an SME in an enterprise is important:

1. Provide Quality Assurance

A subject matter expert’s definition is derived from their quality of possessing enhanced expertise on a topic. However, this same attribute also lends them an improved hold on gauging the accuracy of every work done within their domain’s premises.

This makes them incredibly efficient quality control professionals who assure the highest degree of integrity in output, mitigating any risk of error or omission.

2. Maximize Efficiency

SMEs can eradicate duplication and redundancies from a job due to their specialized knowledge and proficiency in a field. So, a subject matter expert’s skills enable a business to optimize its processes and workflows better to achieve maximum efficiency and productivity.

This also leads to an acute reduction in resource wastage and streamlining operations improvement.

3. Encourage Informed Decision-Making

Along with possessing a deeper knowledge of an industry, SMEs also generally bear remote data, statistics, and insights that may be crucial to a business belonging to that industry.

With its help, these professionals can enable the organization to make data-driven decisions and fill in every gap obstructing it from reaching its full potential.

Role of Subject Matter Experts (SMEs) in the eLearning Industry

The global eLearning market has been on a consistent upward trajectory, showing no signs of slowing down. A combination of factors has contributed to this growth, including technological advancements, changing learner preferences, and the flexibility eLearning offers. According to Statista, the worldwide eLearning market is expected to reach $400 billion by 2026.

As the eLearning landscape continues to evolve, the role of Subject Matter Expert in education, particularly in the eLearning industry, has become increasingly prominent due to several key factors such as:

1. Superior Content Quality and Relevance

SMEs are experts in their respective fields, possessing a deep understanding of the subject matter. SME expertise ensures that the content created for eLearning is accurate, up-to-date, and relevant. Whether developing courses, writing instructional materials, or curating content, SMEs play a pivotal role in maintaining high standards.

2. Better Learner Engagement and Motivation

Learner engagement is a significant challenge in eLearning. A subject matter specialist brings real-world context and practical insights to the content, making it more relatable for learners. This not only enhances engagement but also motivates learners by demonstrating the real-world applications of the knowledge they are acquiring.

3. Easy Adaptation to Rapid Changes

Many fields are constantly evolving, particularly in technology and healthcare. The role of SMEs is vital in keeping eLearning content current and ensuring that learners are equipped with the latest information and skills. This adaptability is crucial for the long-term relevance of eLearning programs.

4. Creation of Customized eLearning Content

Every industry has its unique challenges and requirements. SMEs help tailor eLearning content to specific industries or job roles. This customization ensures that learners receive content directly applicable to their needs, making the learning experience more effective.

Real-World Examples of SMEs in eLearning

Let’s explore a couple of subject matter expert examples that highlight the role and importance of Subject Matter Experts in eLearning:

Example 1: Healthcare eLearning

In the healthcare sector, SMEs such as doctors, nurses, and medical researchers are integral to eLearning initiatives. They ensure that healthcare professionals receive up-to-date and accurate information.

For example, during the COVID-19 pandemic, SMEs in infectious diseases played a critical role in creating eLearning content for healthcare workers to understand the virus, its transmission, and patient care protocols.

Example 2: Tech Industry Training

In the technology sector, SMEs, often software engineers, data scientists, and cybersecurity experts, are at the forefront of eLearning. They create courses and training materials to keep IT professionals and developers informed about the latest trends, programming languages, and cybersecurity practices.

Lastly, SMEs are important as they ensure learners are well-prepared to meet the tech industry’s ever-evolving demands.

Contribution of Subject Matter Experts in Remote Work

Just like eLearning, understanding what a subject matter expert does in remote work is crucial since the adoption of remote work has gained momentum due to technological advancements and the global response to the COVID-19 pandemic. In the coming years, the outlook for remote work appears even brighter.

As per Upwork’s projections, approximately 32.6 million Americans, or roughly 22% of the workforce, are anticipated to engage in remote work by 2025. Consequently, the role of SMEs in remote work has become multifaceted and increasingly pivotal. Below’s how they contribute:

1. Help Set Up Remote Infrastructure

SMEs, especially those in IT and cybersecurity, play a critical role in setting up and maintaining the technical infrastructure necessary for remote work. They ensure remote employees can access the tools, software, and security measures required to work effectively and securely from their remote locations.

2. Provide Guidance on Best Industry Practices

SMEs provide remote teams with guidance on best practices and industry-specific knowledge. Whether in marketing, finance, or software development, their expertise ensures that employees follow the most effective and up-to-date approaches.

3. Assist with Mentoring and Training Employees

SMEs serve as mentors and trainers for remote team members. They share their expertise and offer professional development, helping employees enhance their skills and knowledge. For example, a financial analyst SME can provide remote training sessions on advanced financial modeling, allowing team members to improve their financial analysis skills.

Real-World Examples of SMEs in Remote Work

Here are a few real-world examples that highlight the SMEs’ role in remote work:

Example 1: Telehealth

The healthcare industry has witnessed the increased use of telehealth services. Medical specialists, acting as SMEs, have played a vital role in remote consultations and treatment planning. Their expertise ensures patients receive accurate medical advice and care through telehealth platforms.

Example 2: Legal Consultation and Compliance

Legal professionals, such as attorneys and compliance experts, are instrumental SMEs in remote work scenarios, particularly in organizations that operate across multiple jurisdictions. SMEs in the legal field provide critical guidance to ensure that remote work arrangements comply with local, state, and federal laws.

They also advise on employment contracts, data privacy regulations, and intellectual property rights in the remote work environment.

How Can Subject Matter Experts (SMEs) Use AI to Maximise Automation Efficiency?

Working with subject matter experts can prove to yield incredible results for a business. But when empowered with the excellence of AI, they can also help the business seamlessly reap the benefits of automation.

There are many ways an SME can do that. For instance, they can:

1. Establish Process Automation Systems

Certain business processes do not actively seek human intervention. These include inventory management, data migration, customer support, etc. However, performing them manually takes up time, which can be redirected into more productive activities.

This is where an expert SME can employ process automation AI tools, such as AI chatbots, RPAs, AGVs, etc., to save time.

2. Use AI-Powered Data Analysis Tools

As is commonly accepted, the average error rate in manual data entry is around 1%. However, this seemingly small percentage can cause major losses to a business, especially if it deals with high volumes of data.

So, an SME can use AI to automate data collection and analysis for an organization. This will help the employees sift through large volumes of data without any hassle.

3. Employ Natural Language Processing (NLP)

AI for SMEs is not just for automating redundant jobs. If used ingeniously, it can also help automate tasks like content creation.

For instance, an SME can collaborate with an AI expert to utilize Natural Language Processing (NLP) tools like ChatGPT to automate content creation.

Moreover, they can also use tools like Dictera by Hurix Digital to automate assessment and content creation.

4. Generate Personalized Recommendations

In e-commerce, the need to give out personalized recommendations to customers is a must. This way, sales are pushed, and customer satisfaction is maximized. But in the absence of automation, this can become a tedious process.

Moreover, this also spares a huge room for blunder. So, an SME can use AI to gather customer data and fine-tune algorithms to serve custom-tailored product recommendations to customers.

5. Develop Machine Learning Tools

For an SME, machine learning models are a highly efficient way of streamlining processes through automation.

In tasks that require constant sorting and categorizing, employing a machine learning tool is a one-stop solution to preventing manual labor. These programs not only help save time but also ensure maximum efficiency and the fewest errors.

What Is a Subject Matter Expert’s Role in Increasing ROI?

With their deep domain knowledge and expertise, subject matter experts can truly act as ROI experts for firms to increase ROI. Here are a few ways through which SMEs help in the process:

1. Improves Employee Engagement Rate

According to research, motivated workers are 17% more productive than their contemporaries. Engaged employees are more likely to work hard and make extra effort for their time at work, boosting output and creativity. This has a direct impact on a better ROI.

SMEs advise and mentor the rest of the team on planning, content production, and knowledge exchange. They are often placed at the center of sharing core skills needed for upscaling the project. They typically contribute actively to all phases of project development and are dedicated to the collective approach, which helps to ensure an engaging experience for the rest of the employees.

2. Ensures Increased Productivity

Productivity is key to increasing potential ROI in any business, and SMEs know the tools and techniques for upscaling productivity.

Subject matter specialists redefine how knowledge is utilized with customized solutions suited to business requirements. This can be done by analyzing client preferences, performing brand surveys, or conducting benchmarking analyses. They create the framework for effective information transmission to transform insights into actions.

3. Identify Upcoming Risks to Mitigate Losses

Possible challenges may not be visible to you, but an SME can recognize them beforehand and have procedures prepared to prevent them. Security issues, a lack of technical know-how or resources, poor data authentication and integration, or problems managing existing systems are all potential dangers.

An SME’s early identification of your possible problems can go a long way towards guaranteeing a successful transformation and avoiding expensive blunders later on. This safeguards you from any potential economic losses and boosts your ROI.

4. Helps Define a Budget

A sound budget is crucial to ensuring increased ROI for every project. Creating a budget allows you to determine the financial resources required for your intended objectives and strategies.

However, your estimated ROI should be your top priority when planning your spending and distribution of resources for any project. A subject matter expert gets the budgeting right the first time rather than devising trial-and-error methods, which makes the process cost-effective.

Takeaway

Before this article, you may have asked yourself, “What is a subject matter expert beyond being a proficient manager?” In reality, they play a pivotal role in training, motivating, and providing direction to your workforce, all contributing to enhancing your business’s ROI.

Their value is derived from their deep knowledge and expertise in a particular field. Their extensive understanding of the subject allows them to expedite learning for individuals lacking years of experience. Therefore, the learning curve is significantly shortened as new hires make fewer errors during the onboarding process due to the comprehensive hands-on guidance provided by SMEs.

If you are looking to hire a subject matter expert who can drive better learning outcomes, contact Hurix Digital. We employ an outstanding group of Subject Matter Experts (SMEs) knowledgeable in physics, chemistry, biology, mathematics, and statistics. Our SMEs are adept at creating assessments, including Algo and video responses, and can develop problems using MathType, LaTeX inputs, ChemDraw, etc., without any error.

Get in touch with us today!