[vc_row][vc_column][vc_column_text]A critical factor in L&D success is your choice of instructional designers–the professionals who play a pivotal role in designing effective and engaging training programs. Instructional designers possess the expertise to design impactful training programs aligned with learners’ needs and organizational goals. They are the ones who define a program’s learning objectives and develop a detailed blueprint of the learning experience by leveraging relevant tools and technologies. This article explores the key factors to consider when selecting an instructional designer to drive your organization’s L&D success.

Table of Contents:

Understanding the Role of an Instructional Designer

Before diving into the instructional designer selection process, it is critical to grasp the significance of their role. Instructional designers are highly skilled training and development professionals responsible for creating worthwhile learning experiences that align with organizational objectives. They possess a unique blend of creativity, instructional design qualifications, and expertise in leveraging digital learning solutions. Here’s what makes an instructional designer important to all L&D initiatives:

1. Specialized Expertise

Instructional designers possess specialized knowledge and expertise in instructional design principles, adult learning theories, and best practices. They understand how people learn and can design training programs that align with learners’ needs, ensuring effective knowledge transfer and skill development.

2. Alignment with Organizational Goals

Instructional designers know how to engage with stakeholders and subject matter experts to ensure that training programs align with organizational goals and objectives. They conduct thorough needs assessments and analyze performance gaps to design targeted and relevant learning interventions that address specific organizational challenges.

3. Creativity and Communication

Instructional designers are creative communicators who can transform complex information into accessible and digestible content, using various instructional strategies, multimedia elements, and interactive activities to enhance learner engagement and retention.

4. Well-versed with the Relevant Technologies

With the rise of digital learning solutions, instructional designers have become well-versed in leveraging technology to create successful eLearning experiences. They have the skills to select and utilize learning management systems, authoring tools, and multimedia software to deliver engaging and accessible online training programs.

5. Evaluation and Continuous Improvement

Instructional designers incorporate evaluation methods into training programs to measure their effectiveness and impact. They collect feedback, conduct assessments, and analyze data to assess the success of the training interventions. It enables them to make data-driven decisions and continuously improve the learning experiences they design.

Also Read: How to Design Learning Solutions That Connect With Millennials?

Key Factors in Choosing the Right Instructional Designer

1. Expertise and Qualifications

A degree or certification in psychology,  instructional design, adult learning, or related fields is quite handy. A solid educational foundation demonstrates their understanding of instructional theories and best practices.

2. Experience in Corporate Training

Prior experience designing corporate training solutions is invaluable. Look for instructional designers with extensive hands-on experience working for clients across industries.  Instructional designers who have worked with organizations similar to yours or have a track record of developing impactful training programs in the corporate sector can be a valuable asset.

3. Portfolio and Samples

Ask for samples or a portfolio of the instructional designer’s previous work. It will provide insights into their design style, creativity, and ability to create engaging learning materials.

4. Technological Competence

Given the importance of digital learning solutions in today’s training landscape, ensure that the instructional designer is well-versed in the latest eLearning tools, learning management systems, and multimedia development software.

5. Collaborative Skills

Efficient instructional designers collaborate closely with subject matter experts, stakeholders, and other team members to gather information and create learner-centered training programs. Look for individuals who possess strong communication and collaboration skills.

6. Creative Problem-Solving

The ability to analyze training needs, identify performance gaps, and design innovative solutions is a hallmark of a skilled instructional designer. Seek out individuals who demonstrate creative problem-solving skills and can adapt to evolving learning requirements.

Investing in Instructional Design Training

If you can’t find the ideal instructional designer for your organization, consider investing in instructional design training for your existing L&D team. This approach enhances your team’s capabilities and allows for the development of customized training programs tailored to your organization’s specific needs.

Also Read: Top 5 Trends in Workforce Learning and Development


Choosing the right instructional designer is paramount to unlocking L&D success within your organization. Considering factors like expertise, qualifications, experience, technological competence, collaborative skills, and creative problem-solving abilities, you can find an instructional designer who aligns with your organization’s goals and creates impactful learning experiences.

Remember, investing in the perfect instructional designer or providing instructional design training to your L&D team is an investment in your organization’s growth and development. Embrace the power of effective instructional design, and watch your training programs flourish, ultimately leading to improved employee performance, increased productivity, and overall business success.

If you are looking for skilled instructional designers to power your next L&D program, look no further than Hurix Digital! With over 20 years of experience in the industry, their team of experts can get the work done. Get in touch with us at marketing@hurix.com. We have a strong team of experienced instructional designers to provide the support you need for a successful L&D program and more![/vc_column_text][/vc_column][/vc_row]